So, how do we feel about celebs coming back from the dead?

On one hand, it’s pretty cool to think you can have a CGI Audrey Hepburn promote your product.

We’ve even seen Michael Jackson perform from beyond the grave. But, as AI makes reproducing these artists’ image and voice easier than ever, the ethics of it all are getting pretttttty muddy.

In today's newsletter:

• Is it ethical to use AI to resurrect deceased celebs?

• Why's the internet obsessed with "crashing out" right now?

• Trend plug - The college application status trend

• Ask the Editor - Why isn’t my audience signing up for my course? 

- Charlotte, Editor ♡

On January 17th, the world received a gift from beyond the grave.

Balloonerism is not Mac Miller's first, but second posthumous album.

For fans, it’s an emotional moment—another chance to connect with an artist whose presence was tragically cut short.

But it also raises questions that feel more pressing than ever:

At what point does reviving a deceased artist’s work cross an ethical line?

And in a world where AI is increasingly used to resurrect voices and faces from the past, are we heading into a future where death no longer means the end of a career?

“When I’m gone, please don’t release any posthumous albums or songs with my name attached. Those were just demos and never intended to be heard by the public.”

This is what Anderson Paak has tattooed on his arm, like an artist’s version of “do not resuscitate.”

I’ve heard people call this overdramatic, diva behaviour.

However, I’d have to disagree.

After all, just because we can, does it mean we should?

[Keep reading]

-Sophie, Writer

Why's The Internet Obsessed With "Crashing Out" Right Now?

We’re all prone to a little crash out once in a while.

In the world we live in, it’s expected. Wait, no, encouraged.

Because girl, I could give you at least five reasons off the top of my head at any given moment that could cause a breakdown of epic proportions.

And no, it’s not just me (this time).

If you’ve spent more than five minutes online lately, you’ve probably seen someone say they’re about to “crash out.”

Maybe it’s after a long day at work, a minor inconvenience, or a full-blown emotional spiral.

Whatever the reason, the phrase has become a staple of meme culture—shorthand for the kind of spectacular meltdown that can only be expressed through exaggerated internet slang.

But how did “crash out” go from niche slang to the internet’s favorite way to describe an existential collapse? And why does meme language like this embed itself so deeply into how we talk?

[Keep reading]

-Sophie, Writer

Trend Plug - The College Application Status Trend

This trend started with people recording themselves checking their actual college application results - serious, life-changing stuff.

But TikTok did what TikTok does best and turned it into something way more relatable. Now, people are using it to show their reaction to checking literally anything, from their bank account balance to how their ex is doing.

Because let’s be honest, we all have those “hold your breath and check” moments.

The funniest posts are all about those tiny but very real struggles - checking if you have enough money for nacho fries, if the vinted seller accepted your lowball offer, or when you successfully log in to their instagram (don't do that).

The more ridiculous the situation, the better.

How you can jump on this trend: 

This one’s easy. Grab your laptop, hit the sound, and think of something you check way too often even though you already know the answer (spoiler: it’s not good). Film yourself reacting to this situation and use OST to describe your situation.

The more specific, the funnier.

A few ideas to get you started:

• Seeing if my post finally hit double digits on likes

• Checking my work emails like I wasn’t gonna ignore them anyway

• Checking if my friend actually remembered to pay me back or if I have to be annoying

-Abdel, Social Media Coordinator

Ask the Editor

Q - I've been promoting my new course for teachers on my socials but I'm not getting any leads. What am I doing wrong? - Erin

Hey Erin!

If you aren't getting leads, I'm going to make a guess that you're coming across too salesy in your content. Organic content's for building a relationship with your audience, so if they feel like you're trying to sell them something, they'll tune you out.

If I were you, I'd pull back on promoting your course. Instead, create content around what the course is about. Then engage with your audience in the comments to keep building those relationships. Because those relationships are what will make people interested in buying from you.

You can still mention your course in your content, just don't do it in every post. Because if you're just selling in your content, no one will be interested in watching it!

- Charlotte, Editor ♡

For the group chat

😲WTF: What gesture did Elon just make?????
❤How wholesome: The Rock gifted him his dream truck!
🎧Soooo tingly: BBQ Jamaican chicken ASMR
🍝What you should make for dinner tonight: How to make said chicken

Was this email forwarded to you? Sign up here.

Wondering what we do at The Attention Seeker? Check us out.