Seriously, scrolling your feed is an assault on the senses (and it’s a wonder the endless sound effects, heavy zooms, and flashing text don’t induce a brain aneurysm on a daily basis). We’ve been told that, with attention spans the size of a thimble, the only way to keep our audience watching is with aggressive edits. But, mercifully, the tide is turning. Because there’s a new wave of creators who’ve built their audiences on slow, long-form content. Videos where the message has enough substance to keep people watching (yes, even without a bunch of fast cuts!!). So if you’re still more focused on editing techniques than your actual content, maybe it’s time to move on…

- Charlotte Ellis, Editor ♡

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If you needed any more proof that society is operating on a completely corrupted software update, today's news is here to deliver. First up, Gen Z has officially looked at the current state of dating and decided to opt out of the system entirely. And I do not blame them. It’s crazy on those streets.

According to WIRED, a growing movement of young singles are rebranding solo life through a trend called "solomaxxing". Sigh. Prompted by severe dating burnout (thank you, dating apps) and the terrifying reality that a single date now costs an average of $189, young people are intentionally staying single. Instead, they're opting to invest cash into their own hobbies (and peace of mind, because again, it’s rough out there).

Surveys show nearly half of 18-to-34-year-olds find singlehood more peaceful than being paired up. Forget finding a soulmate; the new relationship goal is just vibes and aggressive self-actualisation, I guess.

Aaaand if you think staying home alone sounds boring, you could always tune into this little f*cked up corner of the internet: Fishtank. A 24/7 interactive reality livestream that plays out like Big Brother completely stripped of broadcast standards.

Created by controversial comedian Sam Hyde, the show locks socially isolated "weirdos" into a “fully monitored smart house”. Which is just a suburban home rigged up with dozens of CCTV cameras, microphones, and speakers. Viewers can pay real money to blast uncensored insults through house speakers or trigger sadistic challenges. “Contestants have been known to strip naked, pour cups of piss on one another, scream slurs, and fistfight. They have smoked crack or meth (viewers couldn’t quite tell which), attempted to smear feces on each other, worn blackface, and run directly into plate glass doors.” There are guns everywhere, too.

It’s an absolute psychological war zone that is somehow valued at $30 million. Proving that human dignity (and degeneracy) is entirely scalable if the internet trolls are motivated enough. Here I was thinking Love Island was toxic LOL. But still, we have bigger fish to fry.

Finally, while psychos are busy weaponising internet bandwidth for pure chaos, a much bigger tech battle is happening at the state level. In a massive geopolitical flex, China has officially taken back the supercomputer crown from the United States.

According to The New York Times, a newly deployed system in Shenzhen called LineShine has obliterated American processing benchmarks.

But the ultimate mic-drop moment is that the company achieved this record-breaking power without using any special-purpose AI chips or GPUs. Despite strict US export controls designed to starve China of high-end Nvidia hardware, Beijing built the entire machine using standard, home-grown microprocessors strung together.

It requires a monstrous amount of electricity to run. But it proves that China has achieved full-stack hardware independence. Because they've completely circumvented Western restrictions to build the fastest engine on the planet. Welp. 

-Sophie Randell, Writer

Characterised by flashing text, a sound effect every 0.8 seconds, dramatic camera zooms, and a pacing so aggressive, it feels like it was designed to induce a panic attack (coming from someone well experienced in the area of panic attacks and content).

For a long time, the prevailing marketing wisdom was that this was the only way to survive the collapsing attention span of the modern consumer. But if you look closely at recent audience behaviour, a fascinating counter-movement is beginning to emerge.

Instead of leaning further into the chaos, a rapidly growing subculture of users is actively seeking out slow-form ingestion. Long-form video essays, patient deep-dives, and unedited, conversational content are finding a massive second wind on platforms previously reserved for short-term dopamine hits.

It turns out that audiences don't want to be constantly yelled at by an algorithm; they want to actually learn something again. Slowly. Normally. Not up to their eyeballs in stimuli.

When every piece of content on a feed is fighting for a user’s attention with maximum volume and hyper-edited visual tricks, the tricks stop working. They become nothing but irritating background noise.

But also, worse than that, they become an immediate indicator of a lack of substance.

At this point, how could you not associate this hyper-fast and flashy editing with low-value content? If a video requires a jump-cut every single second to keep a viewer from swiping, it usually means the underlying message isn't strong enough to stand on its own feet.

By contrast, a creator who can sit in front of a camera, leave a natural pause in their speech, and unpack a complex topic over five, ten, or twenty minutes commands a unique kind of premium authority. Slower pacing signals confidence. It tells the viewer that the information is valuable enough to warrant their time. And it reverses the assumption that all digital content must be a race to the bottom of the attention span.

Trust the narrative arc.

Are you exhausted from trying to squeeze your deepest brand insights into a 30-second TikTok script? Yeah. Same. So experiment with five-minute mini-documentaries or unedited couch-style conversations. Let the natural rhythm of a human conversation dictate the pace, rather than an arbitrary editing formula.

Embrace the "quiet" edit.

Try stripping out the constant pop-up graphics and aggressive sound effects from your video assets. Use background music subtly, or don't use it at all. Let the clean, focused audio of a knowledgeable expert speaking directly to the lens be the element that hooks the audience.

Reposition as an educational anchor.

Use your long-form content to solve deep, structural industry problems for your clients. Position your brand not as a casual entertainment channel, but as an essential resource that viewers bookmark and return to when they actually need to do deep, focused research.

Hyper-fast, snackable content will always have a utility role for driving quick awareness. But it is no longer the undisputed king of engagement.

Consumers are looking for anchors in a stormy, hyper-accelerated digital world. They want depth, texture, and real human substance. They want value, babes.

And it’s a powerful reminder that sometimes, the best way to stand out in a room full of people screaming for attention isn't to shout louder. It's to speak quietly, clearly, and take your time.

-Sophie Randell, Writer

Take it from the prime source of edgy real-world commentary that is Family Guy. In the season 24 premiere "The Edible Arrangement", Stewie spills his thoughts on a family friend to Lois, who excitedly agrees with him:

"Can I-can I say something? Bonnie's not pretty enough to be as mean as she is."

"Yes! That! That!!"

While most of us aren't as petty as Stewie and Lois are (I assume), having someone validate your thoughts and feelings to the point it gets you giddy is an all-too relatable experience. Because whether someone's pointing out how the "nice" teacher isn't good at their job or how kids aren't embarrassed about being uneducated these days, sometimes you hear truth bombs so powerful and so in tune with your soul, it makes you wanna do cartwheels.

Take this sound, put the camera on yourself and lip-sync with Lois' line ("Yes! That! That!!"). Then, take a statement you strongly agree with that doesn't get said enough, put quote marks around it and add it as on-screen text.

A few ideas to get you started:

-Devin Pike, Copywriter

😂Yap’s funniest home videos - Waiting for mum to leave so I can make the food I saw on tiktok
❤How wholesome - German Shepherds being... well, German Shepherds
😊Soooo satisfying - Figure Ice skating
🍝What you should make for dinner tonight - Italian Pasta

Hey Tomasz!

You have a strong emotional pull here as housing is a topic pretty much everyone has 1) experience in and, 2) strong opinions about. One idea for your content is to just go out and do street interviews. Ask people questions about their experience renting. You could do a series like, “How much do you pay for rent in [your city]?” and let the stories unfold naturally. This kind of content should spark good discussion in the comments and give you the opportunity to have conversations with your audience.

- Charlotte Ellis, Editor ♡

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.