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You know you should be building your personal brand.

But how exactly do you create a brand that’s authentic and, well, pays the bills?

Enter the Kardashian-Jenner dynasty. Worth over $2 billion all together, the clan has built an empire on their combined personal brands. Today, you’ll find out the 6 keys Kris Jenner used to develop her brand so you can start building your empire, too.

In today's newsletter:

• How to create a personal brand that's authentic to you (check out these 6 tips from personal branding icon Kris Jenner)

• Apple makes recently bought devices obsolete (again) (find out their latest tactic to get customers to upgrade)

• Trend plug - Are you in or out?

• Ask the Editor - I’m confused. Should brands do trend content or is it cringe?

- Charlotte, Editor ♡

Of all the reality stars that walk this earth, few are more iconic than Kris Jenner.

The matriarch of the Kardashian Jenner Clan built an empire out of scandals and sex tapes.

And whether you like her or not, Kris Jenner knows how to turn a personal brand into a money-making machine.

Where most would have crumbled, Kris thrived, making her into the most powerful ‘momager’ the world has ever seen. She’s the face of clothing lines, a billion-dollar makeup company, and 14 successful shows.

She literally wrote a MasterClass course called 'The Power of Personal Branding.' Broken into 12 video lessons, the course reveals the insights Kim has gained from her various successful 'branding ventures' – namely, Skims, Kylie Cosmetics, and Safely.

The course promises Kris’ advice on how to shape an 'authentic personal brand,' amplify that brand with social media, and forge a unique brand identity.

And, because I don’t believe in girl bosses gatekeeping, I’ve broken her tips down for you...

1. Consider the look. Your brand’s aesthetic is responsible for how people receive you. It dictates their first impression. That’s why Kris recommends considering your aesthetics sooner rather than later.

[Keep reading]

-Sophie, Writer

Apples Makes Recently Bought Devices Obsolete (again)

We all know Apple has a (slightly toxic) ecosystem that holds users hostage, making it damn near impossible to ever break free from their perfectly synced up products and features.

Last month, the tech giant announced the details of the latest addition to the Apple ecosystem.

And in the typical Apple fashion of calling things anything except for what they actually are, users can expect to see Apple Intelligence roll out in 2025.

However, the generative AI feature will only be available to the iPhone 15 Pro and Macs and iPads with M-series chips.

Eyeroll. 

Of course.

Why on earth would you be able to have a new feature on a product you bought less than a year ago?

Apple applies their branding principles where other competitors don’t. This creates a sense of exclusivity and superiority of their version of a product that’s available from other tech retailers. They also do the same with the features of their products (think about the 'lightning' port that’s really just USB-C).

The thing that’s annoying about this is that the older models of their products then become obsolete faster than they should. And this leaves people to believe that it’s all a scheme by Apple to constantly have to buy the newest version.

[Keep reading]

-Sophie, Writer

Trend Plug - Are You In or Out?

Today's trend originates from one of my personal Top 10 Comedy Movies, Central Intelligence. 

This funny clip of character Bob Stone forcing Calvin 'The Jet' into a secret mission has turned into a TikTok trend and is an EASY way to go viral.

TikTokers are using this clip to describe situations where they have either been forced into a situation or have forced others into a certain situation. Like, 'POV: your parents when you came back inside for a drink [and they want to know if you're staying in the house or going back out]' or, 'me convincing my friend group to go to the casino.' 

So, as the trending sound goes, 'Are you in or out?'.

How to jump on this trend: 

Simply, use the CapCut template, use the sound, and think of a time you were either forced into something you did not really want to do, or a time you forced someone else to give you an answer to something.

Some ideas to get you started:

• How I convince the intern to make me a coffee

• How my client convinces me that their plan is the best plan

• Me convincing my work bestie to go get a little sweet treat

-Carter, Intern

Tune in to the YAP Podcast

We’re breaking it down for you.

Listen to the YAP podcast Tuesday - Saturday, where we talk about everything that’s happening in marketing right now so you’re always in the know.

Watch the full podcast here and subscribe to our YouTube Channel so you never miss an episode.

Ask the Editor

Q - I'm confused. You guys recently wrote an article about how brands jumping on trends is cringe. So why do you put daily trends into your newsletter? -Don

Hey Don!

Yep, totally get how that could be confusing! Here's the thing--there's nothing wrong with trends. And if a trend fits your brand, creating content around it can be part of your social strategy. Our Trend Plug is there to let our readers know what's trending right now. It's up to the individual to decide whether the trend aligns with their brand or not.

We also know plenty of our readers like to use the Trend Plug for their personal content, which is great!

When we say brands jumping on trends is cringe, what we mean is you shouldn't be getting in on every single trend just for the sake of looking cool. Also, for most brands, trend content alone is not a strategy. To really connect with your audience, you need to create content that gets a message across that's going to resonate with them. So before doing trend content, make sure you've got a reason for it.

- Charlotte, Editor ♡

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