Open AI’s about to spend $100 billion on a new data centre.

And while Microsoft definitely has its hand in the pie, it’s unclear exactly how involved they’ll be.

But as Sam Altman courts investors for his Stargate project, we’ve gotta ask—is this AI arms race just about computing power? Or is it about ego? And, more importantly, what’s the environmental and economic impact of a project of this magnitude?

In today's newsletter:

• AI is the new space race—but who will win?

• Why influencer-driven beauty routines are about to see a serious backlash

• Trend plug - The static head moment

• Ask the Editor - How often should I be posting on my new brand account? 

- Charlotte, Editor ♡

Microsoft, OpenAI, Meta—everyone’s trying to one-up each other on AI infrastructure.

But is this really about building the future, or just a glorified Silicon Valley measuring contest?

There was a time when billionaires competed over who could build the biggest rocket and escape to space.

Now, the new flex is who can build the biggest, most power-hungry AI data centres.

But, let’s be real. It’s just as much of a vanity project.

Microsoft, OpenAI, Meta, and Google are locked in an AI arms race, throwing obscene amounts of money at infrastructure to fuel their next-gen models.

OpenAI’s latest grand plan? Stargate —a massive data centre that’s projected to cost up to $100 billion. Yes, billion. With a B.

But here’s where things get interesting: Microsoft, OpenAI’s biggest sugar daddy, seems hesitant to foot the bill.

Why the obsession with billon-dollar data centres?

AI development isn’t just about smarter chatbots anymore. It’s about raw computing power.

The more data and energy you throw at a model, the more powerful it (theoretically) becomes. The problem? The infrastructure required is outrageously expensive and increasingly unsustainable.

[Keep reading]

-Sophie, Writer

Why Influencer-Driven Beauty Routines Are About to See Serious Backlash

Everyone’s on a “journey.”

And I just want to stay home.

Every time I open TikTok I’m blasted by a woman wielding various beauty instruments telling me I’m not doing enough.

Snatch the waist. Guasha the face. Gut health journey. Hair growth journey. Protein journey. Pilates at 6am. No coffee. No parabens. No problem journey.

What’s your colour season? You do know, right? I think you’re not wearing your correct colour season. That burnt orange really washes you out.

Don’t forget to oil pull. Your teeth will be whiter if you oil pull. I use coconut oil. Oh, and your heatless curling rods. And your mouth tape (can’t forget the mouth tape). Because we want to snatch the face, don’t we?

Lord. Send help. The girls you put on this earth to be beautiful fairies are exhausting themselves with this insanity.

Humans have shared their disdain for ageing since we’ve had written word.

Shakespeare called it a “hideous winter.”

The ancient Greek poet Homer called it “loathsome.”

The pursuit of a “fountain of youth” has been a popular legend for centuries.

However, I firmly believe the answer to our apparent prayers for the reversal of ageing does not lie within 40 different influencer-recommended products.

Since when did “self-care” become so exhausting?

Because why would we keep something simple and easy? No, we just HAVE to make it a full-on lifestyle.

[Keep reading]

-Sophie, Writer

Trend Plug - The Static Head Moment

This trend uses the song “Woops” by Bountyhunter, which first went viral in a menacing Mike Tyson edit.

The sound’s abrupt, static-like effect creates a feeling of tension and unease, making it perfect for dramatising intense or chaotic moments.

Originally tied to Tyson’s intimidating presence, TikTok creators have reimagined it as the inner soundtrack for moments when things go left.

TikTokers are using the sound to describe “static in my head” moments, like “When I ask him a question I know the answer to and he still lies,” “How it sounds having anger issues,” or “When you're still tired after 1 energy drink so you have another and it hits you all at once.”

How you can jump on this trend:

Use “Woops” to highlight relatable moments of mental chaos or comedic shock. Add OST to describe your situation and sync it perfectly with the audio. For brands, this is your opportunity to poke fun at internal mistakes, client quirks, or campaign mishaps. 

A few ideas to get you started:

• “When I realized I left the captions blank on a scheduled post.”

• “When the budget got cut but the expectations doubled.”

• “When I realized I used the wrong hashtag on a sponsored post.”

-Abdel, Social Media Coordinator

Today on the YAP podcast…

Want even more ‘YAP’ing? Check out the full podcast here.

Ask the Editor

Q - How often should I be posting on my new brand account? - Paige

Hey Paige!

If you really want to use social media to grow your brand, I suggest you post every day. Because the more you post, the more your engagement will grow, and the faster you will gain followers.

The problem most people have is they overthink what they're posting rather than just getting started. So yes, you'll want to come up with a content strategy for this new account. But don't wait to have everything figured out before you post. Instead, just start creating content and figure out your strategy as you go.

I get that posting every day seems like a lot, but once you get momentum going, it will get easier. Once that happens, my biggest piece of advice would be to not stop. Because getting that initial momentum is the hardest part.

- Charlotte, Editor ♡

For the group chat

😲WTF: What is DeepSeek
✨Daily inspo: A quote to live by
😊Soooo satisfying: Horse clipping
🍝What you should make for dinner tonight: Lazy B**tch Dinner

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