You’re naked. Yep, you’ve come to work prepared in every way but one. Ever had a dream like that? (fun fact: being naked in public is actually one of the most common dreams out there!). But that feeling of being totally vulnerable, not to mention MORTIFIED, is the same feeling you might experience when you think about posting on social media. You’re reallllly putting yourself out there. What if people laugh? What if the trolls come for you? If this kind of fear is stopping you from starting to make content, this will help.

- Charlotte Ellis, Editor ♡

All because Anthropic developed a powerful new Claude model. And it needs an industry consortium to grapple with the cybersecurity implications and advancing capabilities of said model.

Sound scary? Well, if you need to give Microsoft, Apple, and Google as well as Amazon Web Services, the Linux Foundation, Cisco, Nvidia, Broadcom, and more than 40 other tech, cybersecurity, critical infrastructure, and financial organisations private access to a tool to mitigate vulnerabilities and exploit chains that the model develops in simulated attacks, it kind of is.

Ok more Thursday Scaries; let’s address Trump's apocalyptic threat. Look, I know it’s cooked that we have to talk about how the market was SuPer VoLaTiLe yesterday, but it’s the world we live in. The scary, scary, surreal world where the president says “A whole civilization will die tonight" if Iran doesn't agree to a deal by his deadline.

Business Insider reported “stocks ended the session basically flat and oil gave back earlier gains after, with both markets reversing course after Axios reported that Pakistan proposed a two week deal that includes Iran reopening the Strait of Hormuz and the US stopping strikes.” So basically, the whole world was just waiting to see if America decided to obliterate Iran? Coolcoolcool. And we were just reporting on the stocks in the meantime? Coolcoolcool. In the end, cooler heads prevailed – at least for now, with Trump posting that the US and Iran were "very far along" with a "definitive" peace agreement and that he had agreed to a two-week ceasefire to allow negotiations to proceed. So we, and stock market, can all take a big fat sigh of relief. 

Maybe it’s time to jump off social media for a bit. Which, according to the World Happiness Report 2026, is causing widespread unhappiness. You don’t saaaaay. Full report here.

-Sophie Randell, Writer

And when I say seriously, I mean challenging myself to make at least 5 short form videos a week – don’t ask about the writing. I haven’t started the writing ok.

And it’s been… a myriad of different things. Exhilarating, exhausting, inspiring, uninspiring, the list goes on.

But the one thing it hasn’t been, is scary.

And that is the one reason it’s taken me this long to start. All of these years I thought of how daunting it would be. To post myself, heart bleeding in my hands, shaking, petrified of how others might perceive me.

I used to be that person, with a folder full of content. Beautifully crafted captions, notes app brimming with ideas. A Pinterest board full of aesthetics and inspiration, categorised.

All collecting metaphorical dust while you quiver at the thought of being seen and spiral into a vortex of overthinking.

If you’re a shy creator, and overthinker, paralysed by perfectionism or a member of the “fear of posting” club, you’re not alone, and this is for you.

So I’m going to hold your hand while I say this: it’s time to rip the Band-Aid off, baby.

The internet isn’t waiting for your perfect post. It’s waiting for you, and all of your imperfect, messy glory.

So here’s how to stop thinking, start posting, and finally get out of your own damn way.

The content sitting in your drafts folder isn't better than the content you could be posting right now. It's just older. That's it. Your perfectly crafted caption is rotting while someone else with half your talent is posting their rough draft and getting engagement.

This is the one and only time we’re going to lower our standards… but we have to, just enough to actually hit publish. Your first hundred posts don't need to be good - they need to simply exist.

You're not going to figure out what works until you have data, and you can't get data without what? Without posting.

Here's the thing that genuinely changed my perspective: most people are too busy worrying about their own content to scrutinise yours. You think everyone's going to judge that video where your lighting was off? Babe, they scrolled past it in 2 seconds to worry about their own stuff.

The fear of perception is way scarier than the actual perception. And people who do judge harshly aren't your audience anyway. They're just noise.

Right now, your taste is better than your output. And, trust me, I know that gap feels un-f*cking-bearable. You know what good content looks like, and yours isn't there yet. And it makes you want to scream (speaking from my CURRENT experience).

But the only way to close that gap is by making things. A lot of things. Bad things that teach you how to make better things. And remember: everyone you admire online went through this exact phase.

The internet genuinely doesn't need another perfectly polished piece of content. It needs your perspective, your voice, your specific way of seeing things. And you can't share any of that if you're paralysed by the idea of doing it wrong.

Post the thing that scares you. Post the rough draft. Post the video where you stumbled over your words. Post before you're ready because you'll never feel ready and that's completely fine.

Are they going to say it to your face? Probably not. Are you ever going to know every single little thing that being said about you? Probably not. So it doesn’t actually affect your life in any way. Let them talk.

Set yourself free from the boundaries your mind is creating – not anyone else.

The Band-Aid is already half off, baby. Just rip it the rest of the way and see what happens.

-Sophie Randell, Writer

It's what caused Baddies star and executive producer Natalie Nunn to hop on a livestream late last year and call out castmate Rollie Pollie for challenging her leadership over the series:

"You f*cking the brand up! You not building the brand, you're f*cking the brand up…

Full disclosure: I'm highly untrained in Baddies lore and got no idea who's in the right here. What I do know, though, is that Nunn's rage struck a chord with TikTokers who feel their brand - whether it be personal or business - has been messed up by factors outside their control. Whether it's love handles messing the fit up or you getting caught smoking as the "good influence", we're all living day-to-day with our brands at constant risk of total collapse.

Take this sound, put the camera on yourself, start filming at 2x speed and lip-sync with the audio. Then, add onscreen text sharing a time your brand got meddled with because of someone (or something) else's f*ckery at play.

A few ideas to get you started:

-Devin Pike, Copywriter

😲WTF: No human has ever seen before... 
✨Daily inspo: Chase your dreams!
🎧Soooo tingly: Pack a bento! 
🍝What you should make for dinner tonight: 10-min Peanut Chilli Oil Noodles

Hey Colin!

It doesn't really matter. Don't let these small details stop you from getting started. Just pick one approach and go for it. Whether you use your personal account or create a new one, the most important thing is actually creating and sharing content.

Your brand will build over time, and you can always adapt your handle or approach later. What truly matters is whether you're creating attention-grabbing content that connects with people and sells a human truth. So stop overthinking it and just start making videos. The name of the account isn't important - the content and how you connect with your audience is what really counts.

- Charlotte Ellis, Editor ♡

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.