But at the same time, it also makes a career in the fashion industry look pretty dang glamourous. I mean, who cares about having a, let’s say “eccentric” boss, if you’re getting free designer clothes, brushing shoulders with the most brilliant minds in the creative industry, and going to Paris Fashion Week?! Sounds great. The only problem is that the once-aspirational world you see in the movies is phasing itself out of existence. [Keep reading]

- Charlotte Ellis, Editor ♡

OpenAI launched a new set of personal finance tools late last week. These allow users to link their bank accounts and ask for all kinds of personalised financial advice. Gotta hand it to the tech giants - just when I think they've squeezed every nugget of info outta me and invaded every nook and cranny of my private life, their creativity shines through and never fails to astound!

Right now it's only available to ChatGPT Pro subscribers in the US. But there's plans to expand the tools into Plus subscriptions after feedback is absorbed and improvements are made. For now, those giving big bucks to OpenAI can connect to over 12,000 financial institutions. Users can then view a dashboard covering their portfolio, spending, subscriptions, and upcoming payments.

OpenAI says more than 200 million users already ask ChatGPT financial questions every month. The tech giant also says its GPT-5.5 model is better at reasoning with context, rather than just giving generalised answers. The company's also made clear that users can view and delete financial memories from the in-app Finances page. Synced data is removed from ChatGPT after 30 days once a service is disconnected. Dunno 'bout you, but I'm mad suspicious about letting yet another a tech giant worm its way into my wallet - enough have already found their way there as it stands.

But all this talk about AI and privacy invasion makes Apple's Siri revamp all the more interesting - because seemingly, they're going in the opposite direction.

According to Bloomberg's Mark Gurman, privacy will be major theme when Apple unveils a new version of Siri at the Worldwide Developers Conference in June. The company's lost its footing in artificial intelligence spaces. So a more privacy-friendly Siri - and approach to AI in general - may just be what it needs to rejoin the conversation.

Reportedly Apple will launch the first standalone Siri app. It will be powered by Google Gemini and offer a chatbot experience not unlike ChatGPT. But unlike most chatbots, the Siri app will apparently put a cap on how long it uses and stores user info.

Not gonna lie, privacy-friendly AI sounds more up my alley. But as Gurman notes, Apple may lean hard into this angle to divert attention away from Siri's shortcomings - and the fact that Google is handling some of the security...

But enough about privacy-invading AI. Let's talk about dumb AI now - that is, the kind you find at the drive-thru.

If you've visited a fast food joint in the past few years, you've almost definitely had your order taken by an AI chatbot who exists to - you guessed it - free up staff for more human-dependent parts of the job. But when most customers want their order taken by a person, it makes sense to move the technology elsewhere.

According to The Verge, this could mean AI-powered scales that tell McDonald's employees if your order is missing items. Or an AI assistant named "Patty" that lives in Burger King employees' headsets and grades their friendliness. Or an AI-driven Taco Bell menu board that adjusts its items "on a car-to-car basis".

Yeesh. And I thought working in fast food was dystopian enough... but at least McDonald's won't forget to put my fries in the bag, right?

-Devin Pike, Copywriter 💜

If you’re familiar with the film (as you should be) you’ll know editorial jobs are fiercely guarded treasures. And high-fashion spreads still stop the world in its tracks. Yet outside the cinema doors, the reality for modern journalists is a relentless, exhausting uphill battle.

Fiction sells us a world of champagne-soaked creative brilliance. Meanwhile, the industry is literally fighting for its life. Ongoing industry monitoring reveals that over 3,400 journalism job cuts were recorded across the UK and US last year alone.

Print advertising budgets are being heavily cannibalised by generative artificial intelligence and individual creator-economy influencers. Entry into traditional media has become incredibly difficult. And it's left industry professionals struggling to pay their rent. All while Miranda Priestly declares on screen that "everybody wants this."

As digital publishers, we must ask: why are audiences still buying into a glamourised media landscape that no longer exists?

Studios leverage our collective memory of the early-2000s fourth estate to sell ticket packages. They feed a public fatigued by fragmented, short-form digital channels. Consumers do not want the reality of metric-driven curation. They want the fantasy of the untouchable gatekeeper.

The Fictional Myth                  &                The Digital Reality

Exclusive runway curation   ───>     SEO and keyword stuffing

Uncompromising creative voice ───>     Algorithmic feed optimisation

Massive editorial budgets   ───>     Corporate cost-minimisation

The iconic Miranda Priestly of 2006 was legendary for her sharp, uncompromising, and deeply offensive management style. In the modern landscape, that character has been significantly defanged to align with modern corporate compliance, corporate governance structures, and strict HR feedback frameworks.

This sanitised evolution directly reflects how modern marketing agencies operate. The era of the bold, eccentric creative director who relies entirely on gut instinct is being actively phased out. In their place sit predictive data analytics dashboards, focus groups, and algorithmic trend forecasting tools.

We've flattened internal creative hierarchies and aggressively removed all distinct brand risks. Now, corporate entertainment and advertising are both creating far safer… and significantly more forgettable products.

Despite this narrative, the film relies on a massive corporate safety net of physical product tie-ins and commercial brand collaborations just to sustain its production costs. Traditional publishing is forced to scramble for survival. Yet its fictional counterpart can comfortably use high-concept prestige branding to bypass authentic media channels entirely.

Audiences are not actually looking for a fashion reporter's real career path. They are simply buying into a carefully engineered, hyper-commercialised luxury simulation.

For modern marketing teams, the true lesson of The Devil Wears Prada 2 is clear. If your real-world product is struggling to survive, you can always choose to package its ghost as pure luxury entertainment.

-Sophie Randell, Writer

Today’s viral trend comes from Right Back! by KARLEE GIRL, best known for appearing on the Netflix survival show The Debut: Dream Academy, where girls compete for a spot in a new girl group. Although she was eliminated, she’s since found success as a solo artist, with her latest track now going viral on TikTok.

Creators are now using the “right back, right back, right back” lyric to capture those relatable fun moments. Whether it’s linking up with old friends, putting on your oldest oversized sleep shirt, or being around people who have absolutely no self control on a night out.

Using the audio, turn the camera on yourself and in editing insert a caption describing the moment.

A few ideas to get you started:

-Fiona Badiana, Intern

😂Yap’s funniest home videos - "ah ah ah.. Boy I'm drained"
❤How wholesome - "Buying dad a feed"
🎧Soooo tingly - "Dude has all the chics"
🍝What you should make for dinner tonight - "PB Meal"

Hey Zack!

The best thing you can do right now is start growing your personal brand. It's a great way to get experience in marketing since you've just finished studying. You can practice applying what you've learnt by building your own brand.

My suggestion would be to start with LinkedIn, because recruiters and people who are hiring for marketing roles are on there. Start following people who work for brands you'd love to work for, then engage with their content. Create content about things you learned in school, podcasts you’re listening to, or books you’re reading right now. I'm not saying this will mean you'll get a job right away. But it will definitely help you get your name out there and build your network. And that's much more effective than just applying for job postings alone!

- Charlotte Ellis, Editor ♡

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.