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Frito-Lay is encouraging people to cheat…

…on their fave snacks, that is.

Yeah, plenty of us are having a love affair with Flamin’ Hot Cheetos. But, in their new 'Cheat on Flamin’ Hot Cheetos' campaign, the brand’s asking us to spice things up by bringing someone else into the relationship. Because their other Flamin’ Hot snacks deserve love, too.

In today's newsletter:

• Frito-Lay wants Gen Z to cheat on their favourite snack (here’s how the brand is trying to get fans of their Flamin’ Hot Cheetos to snack around)

• e.l.f. uses ‘Sinfluencer’ to call out skin sinners in new campaign (find out why they’ve enlisted actress Megan Slater to influence you to break all skincare rules)

• Trend plug - Grandma’s hurt

• Ask the Editor - Should I start a newsletter or nah?

- Charlotte, Editor ♡

Cuffing season is upon us (if you live in the US, at least.)

And Frito-Lay wants you to find a side-chip.

The iconic snack brand's new campaign, 'Cheat on Flamin’ Hot Cheetos' encourages fans of their Flamin' Hot Cheetos to try their other spicy snacks, too.

Clearly, the brand is targeting Gen Z. and their love of all things spicy, and all things y2k. So in an effort to promote their full line of Flamin' hot snacks, Frito-Lay is giving away branded burner phones to a few lucky winners.

The customised flip phones come with a year of free cell service. They also happen to come with Cheetos' Chester Cheetah on speed dial. And Chester's giving customers a 'hall pass' to pursue the other Flamin’ Hot variants under the Frito-Lay brand.

Chester will then personally deliver a spicy selection to the winners’ doors.

To make this campaign even more fun, the brand has created a Sidechip Quiz, for those unsure of what side-chip they want to try first.

And to add some extra spice to the campaign, Frito-Lay has brought on TV personality and host Gabby Windey.

(You might remember her from The Bachelor and The Bachelorette.)

[Keep reading]

-Sophie, Writer

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e.l.f. Uses ‘Sinfluencer’ to Call Out Skin Sinners in New Campaign

In a world where everyone's moral compass points in a unique direction, the line between right and wrong is blurry at best.

While one of your friends would NEVER put through an avocado as an onion in the self-checkout, another does it regularly.

It can be hard to know where you stand.

But in e.l.f. SKIN's new campaign, they're telling us: there are some lines you should never cross.

The campaign, called 'Divine Skintervention,' is fronted by this video featuring Megan Slater. In the video, she stars as a 'Sinfluencer'.

(Side note--I expect no less than these play-on-word terms from the company that regularly uses the hashtag #elfingamazing.)

But wait, what's a Sinfluencer?

Well, she's a glammed-up, devilish figure in a tight red dress. And she wants you to commit Skin Sins. So in the video, she tries to coax three innocent skincare uses into doing the dirty.

Not washing off makeup before bed.

Using bar soap instead of cleanser.

Overpaying for fancy beauty products that don't work.

It's truly terrifying stuff, in a funny way, of course.

Because the whole advertisement is tongue-in-cheek.

[Keep reading]

-Maggie, Copywriter

Trend Plug - Grandma’s Hurt

This viral sound, which has been used in over 25k videos, originates from one very hurt Grandma.

Originating from Grandma's TikTok, the trend comes from a clip where a grandma says she's hurt. She's upset because her 'grandbaby' told her that TikTok was going to be shut down. And she doesn't want TikTok to shut down because she wants to 'watch her grandbabies on TikTok forever and ever and ever and ever.'

TikTok users have now swooped in, using the first 10 seconds to describe different situations they've been extremely hurt.

e.g. 'When I see my long distance friends post they other friends' or 'When you quote a meme and they don't understand it so you seem like a weirdo.'

How to jump on this trend:

Simply, lip-sync to Grandma's audio, then use OST to describe a time someone or something left you hurt (it shouldn't be too difficult to think of something!). 

A few ideas to get you started:

• When I ask my work bestie where we're going for lunch and they say they brought lunch

• Me when I go to make a coffee and realise there isn't any

• Me when MY client takes somebody else's idea over mine

-Carter, Intern

Today on the YAP podcast…

Want even more ‘YAP’ing? Check out the full podcast here.

Ask the Editor

Q - I've been collecting emails for my IT services business but haven't done anything with them yet. Is a newsletter a good idea? - Marcus

Hi Marcus!

Well, there are a few things to think about before you decide to start a newsletter.

First, you shouldn't start a newsletter just for the sake of it. So ask yourself why you'd want to start one. Do you want to keep in touch with your clients? Share industry news? Sell new products or services? If you aren't sure, you need to spend some time thinking that through.

Next, be honest about whether you have the resources. Even if you only do a weekly or monthly newsletter, you'll need to come up with content ideas, do the writing, design how it's going to look, collect images, etc. So ask yourself whether this is something you can realistically take on. Because you should only start it if you plan to continue!

If you still want to go ahead, then you need to create a system. This is going to help you be consistent so you don't just make a few newsletters, then let it die out. So put time into your calendar to work on your newsletter. If you decide you are going to commit, don't wait around until you have everything figured out. Just get started and improve as you go.

p.s. When you're ready to find an email platform, I suggest you check out beehiiv*. Our team has found it super easy to use and their team is really helpful, too.

- Charlotte, Editor ♡

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