Your ATTN Please | Tuesday, 29 July

24 hours to go until our YAP live event: How to scale your business using social ads.

If your Meta ads aren’t converting into high-quality leads and sales (or if you’ve been wanting to start running ads but don’t know where to begin)—this is for you. If you came to our last workshop, you’ll know these sessions are packed with practical info (bc we don’t gatekeep the good stuff). Grab your spot now and we’ll see you tomorrow xx

WHAT’S HAPPENING IN MARKETING TODAY?

US gives TikTok ultimatum, Dating app shares women’s data on 4chan & Elon intros AI Vine

The final countdown: Commerce Sec. Lutnick says TikTok will go dark if China won't agree to U.S. control.

Omg, just put it to REST already. This has been the longest saga of non-action the world has ever seen. Last month, President Donald Trump extended the deadline by 90-days for what I think was the third time. Last Thursday, U.S. Commerce Secretary Howard Lutnick put his foot down on CNBC saying, "China can have a little piece or ByteDance, the current owner, can keep a little piece. But basically, Americans will have control. Americans will own the technology, and Americans will control the algorithm."

"If that deal gets approved, by the Chinese, then that deal will happen. If they don't approve it, then TikTok is going to go dark, and those decisions are coming very soon." Yeah yeah, we’ll see.

Women's dating safety app "Tea" posted users' info on 4chan.

Cool so, like the worst thing that could happen to women who are trying to protect themselves from Scary Men Online. The app, Tea, aims to provide a space for women to exchange information about men in order to stay safe. It even verifies that new users are women by asking them to upload a selfie.

Last week, users from the notorious home of misogyny, 4chan, discovered an exposed database belonging to the app. Of course, they decided to rifle through the data in it, which included personal information and selfies. Then, they posted that data online, according to screenshots, 4chan posts, and code reviewed by 404 Media.

“Yes, if you sent Tea App your face and drivers license, they doxxed you publicly! No authentication, no nothing. It's a public bucket,” a post on 4chan providing details of the vulnerability reads. “DRIVERS LICENSES AND FACE PICS! GET THE F*CK IN HERE BEFORE THEY SHUT IT DOWN!” Horrifying. As of writing this, the page has been shut down. However, I don’t feel that makes it any less horrific.

Vine is making a comeback "in AI form," says Elon Musk.

Oh, that’s not what we meant… For years, the people have reminisced about the beloved platform. The grainy, six-second videos were the marker of a great era of sh*tposting. One simpler and more innocent than whatever mess we’re stuck with today. Twitter introduced Vine in 2013 and in 2016, it was discontinued. But boy, I look back at those three years like an old grandmother on her porch thinking about her heyday.

Musk has hinted at the return of the app since acquiring Twitter. But a post on X confirms his plans. “We’re bringing back Vine, but in AI form,” the billionaire entrepreneur wrote. Yeah, and every day, we stray further from god. 

-Sophie Randell, Writer

DEEP DIVE

WTF is agentic AI?!

It’s the buzzword you can’t afford to ignore.

Because it’s about to be the one everyone pretends to understand in meetings. So let’s make sure you actually do.

Remember the good old days? When AI was just about getting ChatGPT to write your email copy 30% faster so you could handle the 5 million other things on your plate? Cute.

Welcome to the next level: that is, Agentic AI. The AI that doesn’t wait for your prompt. It sets its own goals, makes decisions, and executes tasks with (sometimes terrifying) independence.

Agentic AI is like if your intern stopped asking for instructions and started building entire marketing funnels while you were still on your morning oat latte.

And for marketers, this clearly changes everything. Because the old playbook of “ask AI, get output” is being replaced by “give AI a goal, watch it strategise, execute, and learn.” This is far more than another automation tool. It’s a shift in how marketing might be planned, delivered, and optimised in real time.

And look, I don’t care if you’re rolling your eyes at yet another tech term. Here’s what Agentic AI actually is and why you might just welcome it as your new smartest co-worker.

So let’s start with the basics: what is Agentic AI?

Most AI tools right now are like those friends who are super helpful, but only when you ask the exact right question, and you ask it nicely. You prompt. They respond. The end. Badabing, badaboom.

Agentic AI, on the other hand, is like your friend who sees a problem, makes a to-do list, books the meetings, and fixes it before you even knew it was a thing. It’s not reactive, but proactive. It doesn’t wait around for instructions. It takes the damn wheel.

In slightly more technical terms:

Agentic AI refers to AI systems that have a sense of “agency.” 

That means they can:

• Set their own sub-goals

• Decide what to do next

• Take multiple steps toward achieving a broader objective

You give it an outcome (e.g., “grow newsletter subscribers by 20%”), and it figures out the strategy, drafts copy, A/B tests variations, sets up campaigns, tracks performance, and optimises accordingly. All without needing a human to babysit every step.

Basically, if current AI is a calculator, agentic AI is your marketing manager.

A few steps ahead of what we’re used to, huh?

Reading this, I’m sure you can see why as a marketer, this is an important tool. Because it’s not simply a new tool—it’s a new paradigm. It changes how work gets done. And in a world where speed and scale win, marketers who learn to work with agentic systems will have a serious edge.

Here's why:

• No more micro-managing prompts. You’ll shift from “generate this caption” to “launch a campaign to increase Instagram engagement with Gen Z women.”

• It’s not automation, it’s autonomy. Automation helps you do tasks faster. Agentic AI helps you decide which tasks matter most and how to do them smarter. Big difference.

• It makes full-funnel strategy possible. At scale. Imagine an AI that can:

  • Write your ad copy

  • Test landing page variants

  • Optimise email flows

  • Reroute spend in real time based on performance

That’s not a wish list, that’s next quarter.

Agentic AI in the wild

It’s not sci-fi, baby. You can already see early signs of agentic behaviour in tools like:

• Cognition’s Devin: an AI software engineer that can take a vague instruction (“build me a web app that tracks fitness goals”) and fully execute the project autonomously.

• AutoGPT / BabyAGI: open-source tools that string together tasks and goals to work toward an objective across multiple steps.

• Custom GPT agents + Zapier/Make: hybrid setups where GPT-4 can trigger tools, send emails, run reports, and act instead of just reply.

• Personalised marketing AIs: like those building end-to-end funnels from product feed to paid ads to retargeting sequences, all optimised continuously.

You heard it here first: we’re not just prompting anymore, we’re delegating entire strats to AI agents. Besides, “the AI will take our jobs” panic is… mostly boring at this point.

What’s way more interesting (and useful) is how our jobs are about to evolve.

• Outcome-setting > Prompt-writing. The most powerful marketers in the agentic age won’t be the best copywriters or prompt engineers. They’ll be the ones who can set clear goals, define parameters, and audit AI output critically.

• Your role shifts from creator to conductor. You’re not just making content. You’re orchestrating systems that create, learn, and optimise. You’re less “writer,” more “creative director of 100 micro-agents.”

• Start small, but start now. You don’t need a six-figure tool budget. Start with a basic GPT-powered automation that:

  • Gathers performance data

  • Suggests optimisations

  • Writes & schedules new posts based on past winners

Agentic AI is not “the next AI feature.” It’s a whole new way of thinking.

The marketers who thrive won’t be the ones who learn to prompt faster. They’ll be the ones who design systems, set smarter goals, and build AI into their workflows like a strategic partner.

So this goes out to any of y’all that have ever said “I wish I had ten of me”… congrats. Now you do. You just have to manage them wisely.

And maybe learn to give them snacks. (Kidding. Sort of.)

-Sophie Randell, Writer

TREND PLUG

Mmm snaps

Sometimes, people say or do things so empowering they justify more than words - so naturally, you gotta throw in some rhythmic mmhmms and snaps.

It's a TikTok trend that's taken off thanks to Missouri rapper ian, who recently took part in the annual XXL Freshman Freestyle. Beneath his bars is a beat made from agreeable grunts and finger snaps, held up by four dudes standing behind him.

Without context, the freestyle's first few seconds sound like a group of friends non-verbally agreeing with you - a vibe that creators were quick to latch onto.

From gossiping with a friend who fully gets you to getting an apology after catching someone red-handed, there's a multitude of reasons to sit, snap and agree at the euphoria you're experiencing.

How you can jump on this trend:

Take this sound, film yourself "mmm"-ing and snapping along with it. Add some onscreen text describing a conversation or situation that you VERY much aligned with.

See if you can get creative with it and add context by filming in a specific place, wearing a certain outfit or using props that suit your story!

A few ideas to get you started:

• Me listening to the guest speaker call out the executives in the room

• When the co-worker you don't like apologises for what they did/said to you

• When you and your work bestie get lunch at the same place, even though you didn't coordinate it

- Devin Pike, Copywriter

ASK THE EDITOR

How do I convince Gen X white men that a Gen Z female presenting person can build an online brand from scratch for a word of mouth business? - Zo

Hey Zo!

To be honest, it can be quite hard to convince someone that this is possible if they have no context for building a brand in this way. So instead of trying to convince them, I would focus on showing them instead. If I were you, I'd just start creating content.

If the brand has official social channels and you don't want to experiment there, just start new channels. Then, start posting content and see what the response is. Make tweaks based on the data you're getting from your audience. Then, once you've landed on a strategy that's working, they won't be able to say it's not possible because you've proved it is. Good luck!

- Charlotte Ellis, Editor ♡

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.

WHAT DO YA THINK?

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