Your ATTN Please || Tuesday, 8 October

October 08, 2024

Kendall Jenner’s on the college circuit.

No, she’s not going back to school. She is touring university campuses to promote her tequila brand.

Is she promoting tequila amongst a population that’s mostly under the legal drinking age? Potentially. But is she creating some epic content and connecting with her target audience in the process? For sure. It’s all about balance, right?

In today's newsletter:

  • Kendall Jenner parties with college students to promote her tequila brand (here’s why she’s literally pouring shots at parties all over the US)

  • The 5 biggest CTA mistakes brands make (and how to avoid them!)

  • Trend plug - Noooo! Whyyyy?!

  • Ask the Editor - How do I start building a professional network?

- Charlotte, Editor ♡

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Kendall Jenner Parties with College Students to Promote Her Tequila Brand

Kendall Jenner is taking her tequila brand, 818, on the road, touring colleges around the US to hang out with students. Through this hands-on approach, she's creating unforgettable brand experiences (and plenty of buzz-worthy content, too).

What would you do if you saw Kendall Jenner in a bar? 

I’d probably freak out. And then take a picture. And then freak out again.

But this isn't just a hypothetical situation.

Kendall Jenner is actually taking her tequila brand, 818, on a cross-country college tour.

And this is more than just a promotional campaign. It's a hands-on brand experience. I mean, Jenner has millions of fans. And now, she's engaging with college students, the most sought-after demographic for her brand.

Conventional? No.

Smart? Yes.

But before we unpack why this tour was such a clever move, what exactly is Kendall Jenner's tequila brand is all about?

Launched in 2021, 818 very quickly became one of the fastest-growing tequila brands on the market. Named after the area code of her hometown in Calabasas, the brand is a reflection of Jenner’s personal style and values.

-Kaavya, Intern

The 5 Biggest CTA Mistakes Brands Make (and how to avoid them!)

CTAs are essential for converting leads, but too often, marketers settle for tired and boring ones. An effective CTA needs to be bold, emotionally engaging, and clearly convey what’s in it for the consumer.

Calls to action: Annoying and ineffective? Or an important marketing tool seldom utilised properly?

DTC says it’s the latter.

Marketing generally focuses on one main goal: creating and converting leads.

You’re a business, after all. There’s no point getting attention if it doesn’t eventually end up as money in your pocket.

Unfortunately, it has become harder for marketers to maintain consumer interest. 

Our audience has a seemingly endless number of products and services to choose from. And they're seeing an insane amount of advertising 24 hours a day, so it’s difficult to drive action to generate real leads.

This is where, when done right, a CTA is one of the most important elements in your marketing messages. Whether you want people to place an order, set an appointment, or subscribe to your newsletter, a good call to action is the final step to getting them over the line.

I am so tired of the 'call now,' 'subscribe here,' and 'follow for more.'

Society has progressed past the point of sh*tty CTAs. I mean, c'mon, there must be a better way to convert.

-Sophie, Writer

Trend Plug - NOOOO! WHYYYY?!

If you somehow don't know Chappell Roan, you definitely haven't been on the internet for the past year.

She recently blew up for a few hit songs, such as, 'HOT TO GO!' and 'Good Luck, Babe.' She even featured on a famous Your Attention Please Trend Plug just over a month ago. But the song used in this new trend is an older song called 'Pink Pony Club.' 

TikTokers are using a particular part of the song to describe times they have been in a certain situation, and then out of nowhere, something happens to change the situation completely. For example, 'having a good time and your parent texts, call me now', or 'coming back to your room after the event forgetting how you left it.'

How to jump on this trend:

While using this sound, simply describe a time you were in a situation that was suddenly flipped on its head.

A few ideas to get you started:

  • When you're on your way home and you get a notification that your post wasn't scheduled

  • When you finally get out of a long meeting needing a coffee only to realise there's no more left

  • When you post a TikTok on your personal account, and all of a sudden the work account is getting notifications

-Abdel, Social Media Coordinator

Today on the YAP podcast…

Want even more ‘YAP’ing? Check out the full podcast here.

Ask the Editor

Q - I've just started a financial services business after working at an accounting firm for the last 7 years. How do I start building a network of potential clients? -Trish

Hey Trish!

As a service-based business, my advice is to start with LinkedIn! The platform is a gold mine for connecting with potential clients. If you're serious about networking, here's a strategy you can try...

Go on LinkedIn and use the search bar to find people who would be an ideal client for you. Create a spreadsheet with information like their name, title, company, and then link their LinkedIn profile, too. (You'll want to find people who are active on the platform.)

Once you've got this database, start interacting with these people's posts on a regular basis. You might decide to comment on their posts once or twice a week. Make sure your comments are thoughtful, not just 'great post' or something generic. Over time, they will begin noticing you, and hopefully interacting with your content, too.

It will take a few months for you to grow a real presence on LinkedIn. But being super intentional about who you engage with will help you connect with the right people much faster than if you only post and ghost.

- Charlotte, Editor ♡

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