The written word goes back 20,000 years.

But in a world where short-form video dominates, written content has become seriously under-rated.

If you know how to wield words to cut through and connect with your audience, this presents an opportunity to create a lasting impression. And if you aren’t a confident wordsmith yet, today you’ll learn how to find your voice.

In today's newsletter:

• A comprehensive guide to nailing your written content (you don’t want to short-change this essential brand building tool!)

• How Prince built a totally iconic personal brand (find out 3 tactics he used to create such a strong brand identity)

• Trend plug - It’s tiiiiime!

• Ask the Editor - How do I grow my X account so I can convert my followers into clients? 

- Charlotte, Editor ♡

Presented by The Cohort

Look, we all know video content is king of the castle right now.

Meaning other content styles, such as writing, can feel somewhat obsolete, taking the back seat in our strategies.

But the beautiful, written word is ever-powerful, and not to be dismissed.

And no, I’m not biased. Just passionate. Okay.

If you’re sidelining high quality written content, you’re missing out on some serious brand building power.

Because it’s more than just filler between pretty images and OST for your shortform.

It’s what keeps your brand relevant, trustworthy, and relatable. The written word still matters because it’s the best way to say, 'Hey, we’re more than a pretty logo' without the fluff.

Why do words deserve a permanent spot in your content strategy?

They do what videos and images can’t: they let your brand be precise, intentional, and, most importantly, consistent.

Visuals are fantastic for a quick scroll-stopping moment, but written content is where you dig into your brand’s personality and leave a mark.

Here’s why written content still matters:

[Keep reading]

-Sophie, Writer

Want to learn how to find your voice?

Join the Cohort and learn to write on-brand content that connects with your audience.

How Prince Built a Totally Iconic Personal Brand

I won't beat around the bush - I love Prince Rogers Nelson, better known as just Prince.

I adore him, in fact.

Having been born in Prince's hometown of Minneapolis, Minnesota, I'd say I'm his second-biggest fan in The Attention Seeker office (second only to Nate, who has his lyrics tatted on his arms).

I was lucky enough to visit his home-turned-museum, Paisley Park, back in September. There, some rooms were fully dedicated to his most prominent eras.

Sure, you've got modern day stars with memorable eras like Taylor Swift, Lady Gaga and Tyler, The Creator. But for Prince, his brand ran deeper than just fashion and lyrical themes.

Not only was he identifiable by his music and outfits, but everyday encounters of the human experience, such as colour, language, and symbols.

So how did Prince manage to build such a strong personal brand? One that's endured and kept his legacy alive for so many years?

[Keep reading]

-Devin, Copywriter

Trend Plug - It’s Tiiiiime!

Alright, it’s official—Mariah Carey is defrosted, which means it’s Christmas season!

As soon as Halloween ends, Mariah’s 'All I Want for Christmas Is You' starts trending everywhere, and it’s time to bring the holiday vibes. Last year, she even posted a video of herself breaking out of an ice block and singing, 'It’s tiiiiiiime!' 

That clip blew up and—surprise—it’s trending on TikTok again.

People are using Mariah’s 'It’s tiiiiiiime!' sound to show their own little kick-offs to Christmas—decorating, grabbing that first iced cookie sugar latte, or diving head-first into all the Christmas decorating (in November).

How you can jump on this trend:

Use this sound to show your brand’s holiday kick-off! Whether it’s decorating the office or starting on holiday campaigns, this sound is an easy way to share your holiday mood.

Just add some on-screen text to show what’s happening or what you’re prepping for.

A few ideas to get you started:

• 'When the clock strikes November, and we can finally go full holiday mode 🎄'

• 'When the team agrees it’s time for Christmas music in the office 🎶'

• 'Balancing year-end reports and holiday campaigns be like…'

-Abdel, Social Media Coordinator

Today on the YAP podcast…

Want even more ‘YAP’ing? Check out the full podcast here.

Ask the Editor

Q - How do I grow my X account so I can convert my followers into clients? - Bennett

Hey Bennett!

As I'm sure you know if you've been on X awhile, it's a platform that is constantly changing. But one thing that stays the same is the same reason people like it--X is a place for building authentic community.

So if you’re focusing on X as a place to grow your audience, your goal should be to create a community. This means you need to interact with people! Ask and answer questions, share your opinions, and work on relationship building. Post content that’s interesting and relevant to your audience.

Depending on the type of business you have, you may want to think about driving your X audience to other channels like your email list or a closed community. These spaces may be easier for you to continue nurturing leads so some will eventually turn into clients.

- Charlotte, Editor ♡

For the group chat

😂Yap’s funniest home videos: live footage of me everyday at home
❤How wholesome: i’m not sobbing you are
🎧Soooo tingly: Flight ASMR
🍝What you should make for dinner tonight: PIZZA PASTA

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