- Your ATTN Please
- Posts
- Your ATTN Please || Wednesday, 16 July
Your ATTN Please || Wednesday, 16 July
So, people are talking about your brand.
They’re tagging you, dropping glowing comments, maybe even hyping you in reviews and group chats. Love that for you. But then why are your sales are flat-lining harder than a 2016 meme? Unfortunately, if you’re getting brand love but not actual sales, you’ve got a serious problem. So, let’s talk about it.
- Sophie Randell, Writer
Unlock the power of social ads to grow your business
This 90-minute workshop is for business owners who are ready to scale up... and want a clear, proven strategy for using social ads to do it!
In this session, you’ll learn:
✅ What to post, how often, and in which format (templates included!)
✅ How to set up your first (or next) campaign so it’s built to convert
✅ The one thing every successful campaign gets right
✅ How to track what’s working & tweak what’s not
PLUS The latest best practices for Meta ads in 2025.
Ask questions. Get answers. Leave ready to grow your sales and scale your business.
Wednesday, 30 July | 8:30–10:00am NZT | $59 NZD
WHAT’S HAPPENING IN MARKETING TODAY?
The Women’s Euros are upon us, Americans sour on “Made in USA” goods & 2025 Marketing stats are in
The Women’s Euros are underway (so here's what brands should know)...
I’ve previously talked about how women’s sport is finally having its day in the sun. Now that the attention is there, the brands naturally follow. So with that in mind, I think it's worth mentioning the Women’s Euros, and how brands can best connect with fans.
According to The Drum, there are a few things that resonate with this fandom:
Understanding the space on its own terms: you’re not trying to expand the fandom. They’re already here, ready to be understood, not convinced.
Design for self-expression: the football girlies love to show out for matches, meaning there’s a huge space for fashion, beauty and culture brands here.
Be thoughtful, not dominant: in other words, we’re not distracting from the game. We’re adding subtle value.
Only 40% of Americans would pay a premium for U.S. goods.
Meaning, Americans are losing interest in “American-Made Goods.” Welp. There was once a time when anything that rolled off assembly lines stateside was deemed high value. But a new report from Morning Consult suggests consumers just don’t care as much as they once did.
While 59% of consumers say they seek out U.S.-made products at least occasionally, that figure has dropped six points since last year. That may not seem like a lot, but with 258 million adults and a president who has made reshoring a central freaking issue – I’d say, it’s rather significant.
Why the shift? According to AdWeek, it’s a mixture of historical and political factors. The last few years have left consumers highly sensitive about pricing. When you cross a certain threshold, people can no longer justify the price jump. It’s like deciding how ethical your egg choice is depending on where you are in your pay cycle. Some weeks, you just gotta look past the free-range section.
Digital marketing statistics of 2025 (as told by Marketing Dive)...
Digital marketing in H1 2025 is full of energy and smart pivots. Social media ad spend is projected to grow 12%, and 59% of marketers are planning to team up with more influencers this year vs. 2024.
Social posts influenced 76% of purchases, hitting 90% among Gen Z, while Gen Z prefers social platforms for discovery over search or AI tools. On the AI front, 71% of marketers will invest $10 M+ over three years, and 83% of CMOs feel optimistic about it. Despite economic worries, marketing remains steady: budgets sit at 7.7% of revenue, with ~31% of spend going to paid media. Check out the full dive here.
-Sophie Randell, Writer
DEEP DIVE
They love you, so why aren’t they buying?
If people love you but aren’t buying you, or worse, not encouraging others to buy either, you don’t have a marketing problem.
You’ve got a consumer experience problem. Your brand promise is working, but the reality? Not so much. Let’s diagnose where the disconnect may be happening, and what to do about it.
1. Word-of-Mouth ≠ willingness to buy
Just because someone talks about you doesn’t mean they’re ready to swipe their card. There are many instances me and my sisters have gushed over the latest lip stain, only to never even bother to look it up once.
Maybe your WOM campaign is too scripted. Maybe it’s being carried by paid creators who don’t even use the product. Or maybe your brand is a vibe, but the buying experience is a total buzzkill.
Fix it: WOM has to feel like an invitation, not an ad. Make sure your advocates are real consumers with genuine affinity. And ensure the next step after seeing the hype is seamless, not jarring.
2. Your website or store is the real problem
People click through… and then… nothing. A confusing layout. Cold UX. Or a tone shift that feels like you’re suddenly talking to a procurement officer, not a human. They were vibing. And now they’re ghosting.
Fix it: Your site and store need to feel like an extension of your brand voice. If your social is fun and irreverent but your checkout experience feels like filing taxes, you’ve lost them.
3. You're selling like it's 2013
Too many brands still market like consumers are purely logical buyers. Discount code here. Feature list there. Yawn.
But today, purchase decisions are deeply social, emotional, and identity driven. If your marketing leads with price and ignores why people buy beyond function, you’re missing the cultural pulse.
Fix it: Elevate the purchase from transactional to transformational. Make people feel like buying from you says something about them.
4. Your CX and marketing aren’t speaking the same language
Great storytelling brings people in. Great experiences seal the deal. But if your brand narrative doesn’t translate into how someone shops with you, it all unravels.
Imagine hyping a product as luxury, but the site feels like a dropship graveyard. Or calling your brand “community-led” but offering zero support or connection post-purchase.
Fix it: Get marketing and product/ops in the same room. Map your brand promises to every touchpoint: from first click to unboxing to customer support.
You paid for the hype. Influencers posted. Views rolled in. But then... crickets. Virality is a sugar high. What you really want is sustainable, self-replicating word-of-mouth. Where people buy, then share, because the product and experience deliver.
Fix it: Put more money into customer experience than creators. Make the product share-worthy. Word-of-mouth isn’t built in the feed. It’s built in how your brand makes people feel after they buy.
TL;DR: If you’ve got buzz but no buy, the problem isn’t awareness. It’s alignment. Your marketing is bringing people to the door. But what they find on the other side? It’s not quite what was promised.
Remember, every click is a chance to bounce. So your job isn’t just to make noise. It’s to make every moment count.
-Sophie Randell, Writer
TREND PLUG
The greatest journey of your life
If there was ever a sign to just post that video, this is it.
User @amandahuntnkiss randomly had her EIGHT-MONTH-OLD video comparing her reaction to someone being pregnant and starting Vanderpump Rules blow up. And now, the sound has amassed over 28k videos and counting. So if you take anything from me, POST YOUR DRAFTS, you truly never know.
The sound kinda does all the work with this one. The first part goes "when someone tells me they're pregnant" as onscreen text and they lipsync "That's awesome congratulations" in a very cool calm and composed manner. Then, they put the text "when someone tells me they're about to [insert something you've loved/done]" with the lipsynced reaction being over the top like "You're in for the greatest journey of your life."
Examples include:
How you can jump on this trend:
Simply hop on the sound. Lipsync to the two contrasting reactions, with the first one being to someone's pregnancy and the next something you actually love.
A few ideas to get you started:
When someone tells me they’re about to start editing with Premiere Pro
When someone says they’re about to use CapCut templates for the first time
When someone says they’re about to schedule their first Notion content calendar
- abdel khalil, brand & marketing executive
FOR THE GROUP CHAT
😲WTF: UNO At Casinos?!
❤How wholesome: He thought it was a normal Kiss Cam
😊Soooo satisfying: Coin melting
🍝What you should make for dinner tonight: Chicken enchiladas!
ASK THE EDITOR
How should I be using Instagram stories vs. Reels? I find it easy to post lots of little daily stories that I feel like could be Reels instead. – Katie
Hey Katie,
The key difference between the two formats lies in the purpose of each one. Stories are about nurturing your existing audience. These little snapshots of what you're doing right now build connection, trust, and familiarity. Reels, on the other hand, are for growth and discoverability. They help you reach new audiences that aren't following you yet. So if you want more people to find you, then turn some of those Stories you're making into Reels. Just remember the difference in their purpose—stories deepen relationships, while Reels broaden reach.
- Charlotte Ellis, Editor ♡
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.
WHAT DO YA THINK?
How did you like YAP today? |
Reply