The 38-page filing by xAI talks about free speech, artistic expression, and the constitutional implications of overly broad legislation. But what the company's actually fighting is a Minnesota law that criminalises AI nudification technology and holds platforms financially liable when their tools are used to strip real people naked without consent. Today, let's look at what it says about Silicon Valley's priorities when a billion-dollar tech company's immediate response to this kind of law is to fight back.

- Devin Pike, Copywriter

TechCrunch reports that 128 signatories including OpenAI, Anthropic, Google, Microsoft, Amazon, CrowdStrike, Mastercard and Visa published "A Call for Collective Action on Cyber Defense," warning that attacks will become "far more widespread and sophisticated" in the coming months as models grow more capable. The letter specifically calls out hospitals, water treatment plants and internet infrastructure as being at risk.

Notably, Hugging Face - the platform OpenAI's own rogue agent hacked in July - also signed. OpenAI CEO Sam Altman wrote online that "There is not much time to act ... only an urgent and intense collective response will work." The fact that mega-corporations building ever-more powerful AI models are calling for emergency defences against ever-more powerful AI models... Oh, sweet, sweet irony...

Anyway - here's some other strange AI news. Marketing Dive reports that Meta is removing the Placements option from ad sets, meaning advertisers will no longer be able to exclude specific surfaces from their campaigns. Previously, brands could opt out of showing ads in Facebook search results, between Reels, or on specific apps entirely. Now, in the not-too-distant future, an automated system will handle distribution instead.

It's the latest in a long series of moves stripping manual control from advertisers in favour of Meta's AI-driven targeting. Zuckerberg's big on his long-term vision of fully automated ad campaigns, but we'll have to wait and see just how much control businesses are willing to hand over.

And finally - are you ready to NOT blow up?? Because Engadget reports that Bluesky has launched an account-level privacy setting that prevents posts from appearing in its algorithmic "Discover" feed for non-followers. Posts remain fully public - meaning anyone can still visit your profile and see everything - but they won't be amplified to strangers browsing the platform.
Bluesky says they know "not everyone wants to go viral. Sometimes you're just posting for your followers." In 2026, that's either a highly relatable sentiment or a complete abdication of virality dreams. Perhaps a bit of both?

- Devin Pike, Copywriter

The company is attempting to block a landmark, first-in-the-nation legislation designed to ban AI "nudification" technology and criminalise the creation of non-consensual deepfake explicit images.

Let me make this clear, he wants to block the bill, that makes deepfakes illegal.

The law, which was signed to defend citizens from a staggering wave of image-based sexual abuse, holds technology platforms legally and financially liable if their software tools are used to strip real people naked without their knowledge or consent.

And xAI’s immediate response was to run to a federal judge, wrap themselves in the American flag, and argue that blocking an individual's "right" to digitally violate a stranger's body is an unconstitutional infringement on free speech.

Let’s look past the thirty-eight-page corporate legal theatre and call this exactly what it is: gross as fuck.

A loud, embarrassing admission of where Silicon Valley’s true priorities lie. Under the guise of protecting "visual expression," "satire," and "artistic freedom," a multi-billion-dollar tech conglomerate is actively fighting to protect its right to profit off the systematic humiliation and extortion of human beings, predominantly women and young girls.

XAI argues that the legislation is overly broad because it contains no safe-harbor clauses and could theoretically penalise benign images of men without shirts or competitive swimmers in swimsuits. But Minnesota’s Governor Tim Walz cut straight through that corporate gaslighting with a blunt, five-word public response that landed harder than any legal defence: “See you in court, creep.”

The illusion xAI is peddling in this lawsuit is the myth that software platforms are just neutral, passive pipelines that shouldn't be blamed for the toxic behaviour of their users. They claim their platform guidelines strictly forbid the generation of non-consensual nudes, and that they are even suing users who evade their technological blockers. But if your business model relies on building a powerful image generation engine that requires constant, multi-million-dollar surveillance just to keep it from creating child sexual abuse material or weaponised pornography, then surely you’re aware that your product is fundamentally a hazardous asset.
You cannot build a digital casino that manufactures the tools for systemic harassment, and then claim moral innocence when the community steps in to protect its own human dignity.

It just goes to show that tech executives view the internet like some kind of un-regulated gambling bazaar where everything, including a person’s genetic likeness and bodily autonomy, can be flattened into a disposable piece of digital data to drive up their user engagement metrics.

I’m so tried of seeing these companies treat accountability as an administrative hurdle to be bypassed through legal engineering. But a human being's right to exist without being digitally stripped, commodified, and broadcast to an anonymous online mob is a non-negotiable prerequisite for a civilized society.

The state of Minnesota is drawing a necessary and historic line in the sand, asserting that technology must remain a utility that serves humanity, rather than a predatory matrix that consumes it.

-Sophie Randell, Writer

The sound comes from a fan edit of Maddy from Euphoria, who tells Rue about the heightened spiritual state she's achieved as "Wahdon" by Fairouz plays underneath:
"I've reached a state of pure harmony."
Creators are lipsyncing to Maddy and adding whatever sent them into a state of raw, untouchable bliss.
Some of my favourite examples:

How you can jump on this trend:
Film yourself lipsyncing to the sound and add whatever put you in a state of complete and total peace as your on-screen text.

A few ideas to get you started:

- Devin Pike, Copywriter

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.