Your ATTN Please || Wednesday, 22 October

If you’re paying attention, you might have noticed the internet has boiled womanhood into 3 “aspirational” categories.

First, you have the tradwife, blissfully baking sourdough over an open fire while chickens run around the bottom of her prairie dress. Second, there’s the fully-optimised clean girl in designer athleisurewear, waltzing home from her 5am Pilates class, green smoothie in hand. Then you have the “empowered” OnlyFans siren. She’s hot. She’s liberated. But just like the other two, she’s a commodity for her audience to consume. Friends, this is the rise of the womanosphere.

- Charlotte Ellis, Editor ♡

PRESENTED BY PLANABLE

Low engagement? Here’s what you’re missing…

The best-performing posts don’t go viral because of polished design or perfect captions.

So, what’s the secret?

Well, Planable just analysed 3,600 top-performing posts across TikTok, IG, LinkedIn & Facebook and uncovered what actually drives engagement in 2025 (psst—it’s not what you think).

Everything they found is now packaged into one free resource: the Connect <> Express framework.

Inside this free guide, you’ll learn how to:

✅ Build content that connects and converts
✅ Trigger emotional reactions that drive real reach
✅ Give your team a repeatable way to win on every platform

If you want to create content that gets shared, saved, and talked about, this is where to start. 👇

WHAT’S HAPPENING IN MARKETING TODAY?

X sells handles for 7 figs, Hackers name and shame US officials & Pinterest lets users limit AI-gen content

X is launching a marketplace for inactive handles.

If you’ve ever had your eye on a username that wasn’t active and couldn’t get ahold of, now’s your time to shine. But only if you’re an X Premium Plus or Premium Business user. In that case, you’ll be able to browse and request inactive usernames on the “X Handle Marketplace.”

According to The Verge, handles will be split into two categories. "Priority handles" will be free and “often include full names, multi-word phrases, or alphanumeric combinations.” Rare handles will be a paid option that could be priced up to SEVEN FIGURES if high in demand or uniqueness.

Hackers dox hundreds of DHS, ICE, FBI, and DOJ officials.

Is it just me, or are the hackers ACTIVE at the moment? Who pissed them off? It seems like every week there’s a new breach. This week, a group of hackers from the Com, who are responsible for some of the most significant data breaches in recent years, posted the names of hundreds of government officials. Major YIKES.

Some included people working for the Department of Homeland Security (DHS) and Immigration and Customs Enforcement (ICE)… With these being some of the most unpopular people in America right now, you can maybe see why that would be a problem for said officials.

Anti-AI Slop: Pinterest rolls out new tools to give users more control over GenAI content.

Considering there was a time when the platform was completely burdened with AI shite, this is a great move by Pinterest. I myself, protect my Pinterest algorithm like my life depends on it (it does). And I am blessed enough to say mine has never been overtaken by GenAI content (built different, perhaps.)

As per the Pinterest website, the platform says it’s listened to user feedback. They want the creativity and inspiration they love, with the right balance of human and AI-generated content. The “updated tuner” lets users see less GenAI content on Pins in categories that are highly prone to AI modification or generation like beauty, art, fashion and home décor.

-Sophie Randell, Writer

DEEP DIVE

Why has the internet turned femininity into a marketplace?

Earlier this year, I wrote about the manosphere: that online swamp where male frustration got rebranded into a belief system.

Now, as if the algorithm needed a sequel, the womanosphere has arrived. And it’s come in hot. A glossy, Botox-filtered ecosystem where Tradwives, clean girls, and Onlyfans entrepreneurs sell the fantasy of peace, purpose, and perfect skin.

But the womanosphere isn’t a mere reaction to male extremism. It’s the structural counterpart, the sister system, to the same machine that gave us rebranded toxic masculinity.

It just learned to pose, smile, and stay monetised. Because the internet doesn’t really do ideology anymore. What it does do, is aesthetics. And in this economy, the market, not women themselves, decides what kind of womanhood trends, be it holy, hungry, or horny.

Let’s start with the tradwives.

You’ve seen them: the aspirational stay-at-home angels floating across our feeds in $500 linen aprons, baking bread, tending to their children, and talking about submission as self-care.

The algorithm loves them. And fair play, they offer calm in a culture that’s burning out. Their brand of femininity looks serene, safe, and well-lit. Just as long as you don’t notice that it’s patriarchy re-packaged as peace.

Because the tradwife fantasy isn’t just about domestic bliss.

It’s a soft-sold political ideology, one that feeds directly into conservative anxieties about gender, birth rates, and the “decline of the West.”

When women post “I do XYZ to please my husband” over a looping sourdough reel, it’s not just personal choice content. It’s cultural conditioning. A beautiful ad for the return of hierarchy, wrapped in a candlelit kitchen.

Her message is simple: your power is in serving.

She’s the antidote to girlboss burnout. The visual promise that if you stop resisting the “natural order of things,” life will finally make sense again.

But behind the cottagecore filter lies an old, dark story, one where female value is measured by devotion and obedience. And I have to hand it to them, submission has never looked so cinematic. It honestly has me second-guessing my own life on a daily basis.

But that’s the point.

The tradwife is designed to make feminism look exhausting, to aestheticise regression until it feels like relief.

Like all good marketing, the serenity she sells depends on selective framing. The holy woman’s nostalgia for tradition often overlaps with a quiet call for cultural regression, a fantasy that patriarchy was peaceful before feminism ruined it.

Still, her appeal isn’t wrong. Stability, routine, and meaning are real human needs. The problem isn’t that she wants order; it’s that the internet has turned that longing into an aesthetic lifestyle brand.

Then there’s SkinnyTok.

Or what I like to call “discipline p*rn.” If the tradwife sells submission, the clean girl sells self-control.

And here, control is the new spirituality. Every green juice, every 4 a.m. workout, every “clean” meal is a public performance of purity.

The hungry woman isn’t chasing male approval, at least not directly. She’s chasing mastery in a system that equates discipline with virtue. It’s productivity disguised as wellness: a neoliberal remix of purity culture, where moral worth is measured in macros and motivation.

The market loves her because she’s infinitely self-improving.

The better she performs, the more she can sell her performance back to others. She’s not starving herself for a man; she’s starving herself for the algorithm. And the algorithm rewards her with what every religion promises its devotees: validation, belonging, and purpose.

Again, the instinct isn’t wrong--who doesn’t crave control in a world that feels uncontrollable? But that hunger is easy to monetise, and nearly impossible to satisfy. And women’s pain, once again, has been aestheticised into something admirable.

Finally, we have the “empowered” sex worker.

The OnlyFans archetype. The digital siren of self-ownership.

The left hails her as liberated: my body, my choice, my income. And sure, financial autonomy matters. But let’s not ignore the fine print: she operates within a system where a woman’s value is still defined by how well she performs for paying men.

To say this isn’t empowerment isn’t to shame sex workers; it’s to call out the scam of calling commodification freedom.

The argument that women have the right to sell their bodies hides the more uncomfortable truth: that men have the right to buy them.

This is what happens when market logic eats feminism whole. Liberation becomes just another monetisable lifestyle. Depending on which audience you’re selling to.

And the “horny” woman is rewarded for visibility, just like the tradwife and the starving “wellness” influencer.

They all operate under the same economic logic: please, perform, provide.

Different aesthetic. Same algorithm.

Feeling a little dizzy? Girl me too.

What’s crucial to understand is that none of these archetypes exist in isolation. They’re strategic complements, parallel pipelines that lead women into different forms of political disengagement.

The tradwife aligns with the Christian right’s dream of a docile, domestic electorate. The clean girl serves capitalism’s dream of the endlessly self-improving worker. The OnlyFans girl reinforces neoliberalism’s dream of total market freedom.

All three archetypes funnel women away from collective power and into personal performance.

That’s the real genius of the womanosphere.

It doesn’t tell women not to be powerful. It just redefines power in ways that never threaten the system producing it.

These archetypes are data points in a single feedback loop that rewards whatever version of femininity sells best this week, to whatever audience it needs.

The tradwife, the fitness girly, the OnlyFans star, all play different roles in the same drama of digital femininity. One sells submission. One sells self-control. One sells sex.

And all three are monetised performances of womanhood that keep the internet’s attention economy humming.

The internet didn’t kill feminism; it did, however, commodify the living f*ck out of it.

And now the market decides what kind of womanhood trends: holy, hungry, or horny. These aren’t moral categories. They’re marketing ones.

Archetypes engineered for engagement, chosen by the invisible hand of a system that profits from women’s endless self-reinvention. Because the thing about archetypes is they always promise transformation, but never liberation.

The womanosphere doesn’t offer escape from patriarchy; it instead, offers aestheticised participation in it.

And in the end, whether she’s holy, hungry, or horny - the algorithm wins. Because, baby, like in any gamble, the house always does.

-Sophie Randell, Writer

TREND PLUG

Don’t rush a b*tch like me

“You can’t rush art”… or in this case, whatever masterpiece you’re painfully piecing together for your boss, client, or company.

This trend perfectly captures that “I was already gonna do it, but now that you’re rushing me, maybe I don’t want to anymore” vibe.

The sound itself comes from a livestream clip uploaded to TikTok of creator Chris Sails, where he replies to a viewer asking him for something: “Okay hold on, imma get to it. Don’t rush a b*tch like me. Imma get to it.”

 While the sound first went viral earlier this year, it’s making a glorious comeback... kind of like Y2K low-rise jeans, digicams, and the global recession. It works because it’s universally felt; everyone knows that specific, irrational frustration of being rushed when you were about to or already doing the thing anyway.

Some of my favourite takes include “When iPhone gives me a second notification for the same message” and “When my microwave do that 2nd beep like I ain’t hear the first one.”

How you can jump on this trend:

To the sound, lipsync the line “Okay hold on imma get to it. Don’t rush a b*tch like me. Imma get to it” with a severely irritated look on your face. Then, use on-screen text to describe a situation you’re being rushed over that’s completely reasonable (but for some reason still offensive to ya).

A few examples to get you started:

• When a client says, “Can we get that viral post up by EOD?”

• When someone “just wants a few quick revisions” on a 12-slide deck

• When your boss says, “Can we brainstorm right now?” and you’ve just opened your Uber Eats app

- Nico Mendoza, Intern

FOR THE GROUP CHAT

😲WTF: Ball pit surprise 
✨Daily inspo: Take the risk
🎧️ Soooo tingly: Fruit Ninja
🍝What you should make for dinner tonight: Pulled Chicken Tacos!!

ASK THE EDITOR

I have a photography business and I post content around work we've captured. What kind of daily content series could I try out? -Hailey

Hey Hailey!

As we always say, the secret to great content is storytelling. So any content series you do should focus on the human truth in your work - those universal experiences that people can connect with. Don't get too caught up in trying to force personality into your content. Instead, think about the classic storytelling structure: setup, conflict, resolution.

If you're struggling to generate ideas, look outside your own industry. Find content series from completely different industries and adapt their approach to your content. The goal is to find a narrative approach that feels authentic and interesting. So consume lots of content, look for inspiration, and don't be afraid to experiment with different storytelling techniques. A great story doesn't need to necessarily have a unique personality. But it does need to connect with people's emotions and experiences.

- Charlotte Ellis, Editor ♡

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.

PSST…PASS IT ON