Zuckerberg’s no longer your average nerd.

He’s going through a personal rebrand, complete with baggy t-shirt and a gold chain to boot.

Guess he’s hoping it will distract us from all his lawsuits…

In today's newsletter:

• Mark Zuckerberg’s perfectly-timed rebrand (think it has anything to do with him being sued in 41 states?)

• How brands are tapping into the power of AI (check out these 3 cool campaigns)

• Trend plug - Can I be honest?

• How do I get my audience to engage in the comments? (try this!)

- Charlotte, Editor ♡

New Mark just dropped, and he’s totally…Zuckable?

(I’m so sorry, please don’t fire me.)

It seems tech mogul Mark Zuckerberg is desperately trying to beat the robot lizard villain allegations. And, well, it just might be working.

The internet has gone wild over pictures posted on Zuck's birthday, where he’s seen sporting an oversized graphic tee and gold chain.

This got me thinking… is Zuck rebranding?

We can’t deny the hate train that we’ve all been on for the last ten years, one that headed directly toward the Meta founder and CEO. From the way he speaks to the way he looks to the way his metaverse avatar looks, poor Zuckerburg hasn't been able to catch a break.

But recently, I’ve been noticing a little bit of an upgrade in his fit game. (I’m not saying he’s a fashion icon, but it’s an improvement from the classic CEO "I’m too busy and serious to care uniform," okay?)

While it’s easy to get distracted by Zuck’s recent glow up, one has to question--why now?

[Keep reading]

-Sophie, Pop Culture Queen

How Brands are Tapping into the Power of AI

Say what you will about AI, but she’s having her moment.

I’m talking Lady Gaga 2010 MTV-VMAs-Meat-Dress kind of moment. Yeah, everybody’s paying attention.

And just like Gaga's fleshy fashion choice, AI continues to divide the public, marketers included.

Nearly 9/10 marketers and communications professionals have used or experimented with AI tools for at least one application, per a benchmark survey by The Conference Board.

But opinions remain mixed. Some people believe using it is bad practice, full stop. Others see it as a misinformation super-spreader and a tool that amplifies race and gender stereotypes.

Some brands, like Dove, have vowed to never use AI to represent the women in their campaigns. To them, this is a commitment to their stance on highlighting "Real Beauty."

But plenty of others seem to be embracing the new-found technology.

Here are a few pretty cool AI-powered marketing campaigns we’ve seen…

[Keep reading]

-Sophie, Pop Culture Queen

Trend Plug - Can I Be Honest?

Haters, we're not quite done yet...

Remember that W Magazine interview where Ryan Gosling jokingly asked if it's safe to be honest before dissing a weird toy?

Well that soundbite's taken off on TikTok. Creators are using this audio to jokingly confess their pet peeves, from book cover icks to straight brainrot.

How do you use this trending sound?

Whether you're hating on design trends, fonts, or your least favourite client habits, it's all fair game. And this trend is the perfect opportunity to bond with your audience over the stuff that drives you nuts.

For example:

• Show your disdain for cover arts (like this)

• Get angry! Display your pent-up anger at something you put your all in (like this)

• Push back against the ever-growing brainrot trend (like this)

-Abdel, Social media coordinator

Tune in to the YAP Podcast

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Ask the Editor

Q - How do I get people to engage more in the comments of my reels? -Derek

There are so many things you could do, but I'll just give you one idea you can try. Think about how you can get people to take a specific action. For example, on one of our recent videos where Jony poured a bucket of water on her head, someone in the comments suggested our boss should be next.

So our community management team replied saying that commenter should try to get 1000 likes on their comment. This gave our audience an incentive to keep engaging with the reel.

So when you start getting some traction on one of your posts, try to keep the momentum going with your response. We've seen this work really well and it may work for you, too!

- Charlotte, Editor ♡

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