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Authors
Sophie Randell

Sophie Randell

The collapse of cool

Sophie Randell

Marketing adviceMarketing advice

Maybe we all just need to go for a walk...

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

We’re not going back, but we’re not quite here either

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

AI-generated music is about to be huge. So, what does that mean for us?

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Engagement farming and the death of nuance

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Why every platform has become a checkout line (and what marketers need to do about it)

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

I read the 36 predictions for social media in 2026 so you don’t have to

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Why has the internet turned femininity into a marketplace?

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Does anybody even read websites anymore?

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Why vertical soap operas are all over your feed right now

Sophie Randell