Logo
Search
HOME
ARCHIVE
TAGS
SIGN IN
SUBSCRIBE
OUR WRITERS
Oliver Buchannon
Sophie Randell

I’m Sophie. Your resident writer and professional overthinker of all things culture, media and marketing. Every day, I sacrifice my sanity to try and make sense of the internet, so you don’t have to. I know, gods work, right? If you’re into razor sharp takes, weird cultural rabbit holes, and the kind of analysis that feels like grabbing coffee with that friend who can’t help going on a tangent, welcome, you’re totally in the right place.


Is the luxury of being unreachable forcing tech into an anti-accessibility arms race?

Is the luxury of being unreachable forcing tech into an anti-accessibility arms race?

What's happening in marketing right now

The gig economy 2.0

The gig economy 2.0

What's happening in marketing right now

The great media amnesia

The great media amnesia

What's happening in marketing right now

Streaming’s biggest takeover (and what it might cost cinema)

Streaming’s biggest takeover (and what it might cost cinema)

What's happening in marketing right now

What we lose when giants fall

What we lose when giants fall

What's happening in marketing right now

Wait, what is Q5??? And why is Pinterest telling me I need to know?

Wait, what is Q5??? And why is Pinterest telling me I need to know?

The great cultural greyscale

The great cultural greyscale

What's happening in marketing right now

The collapse of the “default influencer personality”

The collapse of the “default influencer personality”

What's happening in marketing right now

What the heck is GEO (and why should I care)?

What the heck is GEO (and why should I care)?

What's happening in marketing right now

We're officially in the employee-as-brand era (so here's how to do it right)

We're officially in the employee-as-brand era (so here's how to do it right)

What's happening in marketing right now

Why running has turned into a full-on aesthetic

Why running has turned into a full-on aesthetic

What's happening in marketing right now

No rest for the Wicked: the unravelling of a press tour (and the brands that won't stop cashing in)

No rest for the Wicked: the unravelling of a press tour (and the brands that won't stop cashing in)

What's happening in marketing right now

How to dodge the NPC accusations

How to dodge the NPC accusations

App & algorithm updates & news

The "longevity boom” and why ageing well is the new cultural flex

The "longevity boom” and why ageing well is the new cultural flex

What's happening in marketing right now

The digital detox economy is coming (and it has nothing to do with nostalgia)

The digital detox economy is coming (and it has nothing to do with nostalgia)

What's happening in marketing right now

Algorithm anxiety and the (not so) shadowy forces beneath

Algorithm anxiety and the (not so) shadowy forces beneath

What's happening in marketing right now

Why couple content's everywhere (and what it says about culture right now)

Why couple content's everywhere (and what it says about culture right now)

What's happening in marketing right now

The black Friday cheat sheet (for shoppers, marketers, and everyone already exhausted)

The black Friday cheat sheet (for shoppers, marketers, and everyone already exhausted)

Marketing advice

A case study in cool: Pharrell Williams and leveraging taste as personal brand

A case study in cool: Pharrell Williams and leveraging taste as personal brand

Marketing case studies

When everything's "iconic" and "life-changing," nothing actually is

When everything's "iconic" and "life-changing," nothing actually is

What's happening in marketing right now

The collapse of the brand-as-person era

The collapse of the brand-as-person era

What's happening in marketing right now

Why brands are suddenly obsessed with running

Why brands are suddenly obsessed with running

What's happening in marketing right now

We don’t own our culture anymore

We don’t own our culture anymore

What's happening in marketing right now

Kim Kardashian and the business of being seen

Kim Kardashian and the business of being seen

Marketing case studies

I asked ChatGPT to predict what will happen in marketing in 2026. Here’s what I got.

I asked ChatGPT to predict what will happen in marketing in 2026. Here’s what I got.

What's happening in marketing right now

Load more

Home

Archive

Tags

Authors

Subscribe

Upgrade

BECOME ONE OF US

© 2025 Your ATTN Please.

Privacy policy

Terms of use

Powered by beehiiv