Your ATTN Please
Authors
Sophie Randell

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

In the age of infinite content, taste is intelligence.

Sophie Randell

Marketing adviceMarketing advice

Launching into the void: a step-by-step survival guide for new product chaos

Sophie Randell

An article in defense of messy content in an increasingly NPC world

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Why I'm not eating the Dubai-chocolate-Labubu-Moonbeam slop

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Meta’s AI ad tools are here, but do you really want to hand over the keys to your brand?

Sophie Randell

Marketing adviceMarketing advice

Why the key to better ad performance is asking, "Would my sister give a sh*t?"

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Don’t bite the bait! Why online rage is all the rage right now

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

The future is owned: why brands are building their own media empires

Sophie Randell

Marketing adviceMarketing advice

Networking for people who’d rather chew glass: a survival guide for the socially semi-functional

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Why does saying “I work in social media” feel like outing yourself?

Sophie Randell