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Authors
Sophie Randell

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Politics & Marketing: Who’s Selling Who? And Who Really Pays For It?

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Why you want to be a "slow brand" right about now

Sophie Randell

Marketing adviceMarketing advice

5 rules for marketing passive income streams (without turning into a walking douchebag)

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Why brands are ghosting their DEI promises

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Women are quietly recession-proofing their lives. Here's how brands should respond...

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Why consumers pay more for brands they trust (& how to become one of them)

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

The quiet genius of food-fluencer product placement

Sophie Randell

Marketing adviceMarketing advice

Why your content isn’t cutting through the noise (& how to fix it)

Sophie Randell

Marketing adviceMarketing advice

6 ways to humanise your content in a sea of AI slop

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

How the tech tycoons are cheating death

Sophie Randell