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Sophie Randell

Sophie Randell

Marketing adviceMarketing advice

They love you, so why aren’t they buying?

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Alright so, what’s next? Predictions for the rest 2025 (part deux)

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

It’s been 6 months - How are my 2025 marketing predictions holding up?

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

How faceless creators are eating influencers’ lunch

Sophie Randell

Marketing adviceMarketing advice

3 Branding lessons from the legacy of Anna Wintour

Sophie Randell

Marketing adviceMarketing advice

Marketing while the world burns: how do you stay online when everything hurts?

Sophie Randell

Why Major Brands are Suddenly Acting like Underdogs

Inside the rise of the challenger strategy, and how to pull one off yourself.

Sophie Randell

Marketing case studiesMarketing case studies

+1+1

Why digital audio deserves a spot in your marketing mix (hear me out)

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Forgetting to invite the boomers: Does marketing have an ageism problem?

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

+1+1

Brand or performance? On TikTok, it’s both.

Sophie Randell