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Authors
Sophie Randell

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

The dark side of building "community"

Sophie Randell

Marketing adviceMarketing advice

Digital killed creative. So, where to from here?

Sophie Randell

Marketing adviceMarketing advice

10 steps to creating a personal brand that lasts

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Traditional campaigns are on their way out. So, what's next?

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

TikTok has turned real world crises into an aesthetic. So, what's a brand to do?

Sophie Randell

Marketing adviceMarketing advice

Too much to post, too little time: a small brand's guide to content sanity

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Are men’s diabolical shower habits actually the work of some genius marketing (hear me out)?

Sophie Randell

Marketing adviceMarketing advice

Science says multi-sensory marketing works. Here's how to try it...

Sophie Randell

Marketing adviceMarketing advice

Stop competing. Start contradicting (The art of saying “f you” in marketing without saying it)

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Brat Summer is so 2024. Here's what's next...

Sophie Randell