This week, everybody wanted proof.
A riot-proof window, an election, a six-fingered Christmas ad, a museum prescription, a three-block yogurt queue and the return of the hipster.
Six deep dives. Pick the one you skipped first.
Indulge.
- Abdel Khalil, guy who counted the fingers
The Attention Seeker started at my kitchen table with one post. Posting changed everything for me. It can for you too. This book is how I'd do it in your shoes. Pre-order before 8 Jan 2027, send me the receipt, and get a free seat at my webinar, How to win on social media in 2027. Usually 189. Live 13, 20 or 27 Jan, or 10 Feb, 3pm NZDT.
THIS WEEK’S DEEP DIVES
Rioters in Paris couldn’t break a Louis Vuitton window, and the glass maker turned the clip into an ad. Why real-world proof sticks like an old infomercial... [read more]
Under-30s swung hard left in the US midterms and New Zealand’s election. The bigger story is the young candidates talking straight to camera... [read more]
Dior sold its Christmas film as hand-drawn craft. Animators found the AI glitches within a day, six-fingered hand included... [read more]
An hour a month in front of real art nearly halves depression risk, and the screen version barely touches your stress. Time to book a museum... [read more]
People are standing in line for hours, on purpose, for yogurt and heated plushies. How the queue became the new third space... [read more]
The slouchy beanie, the finger moustache, triangles on everything. The 2011 hipster never left. They just got a brand budget... [read more]
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.
