Logo
Search
HOME
ARCHIVE
TAGS
SIGN IN
SUBSCRIBE
OUR WRITERS
Oliver Buchannon
Sophie Randell

I’m Sophie. Your resident writer and professional overthinker of all things culture, media and marketing. Every day, I sacrifice my sanity to try and make sense of the internet, so you don’t have to. I know, gods work, right? If you’re into razor sharp takes, weird cultural rabbit holes, and the kind of analysis that feels like grabbing coffee with that friend who can’t help going on a tangent, welcome, you’re totally in the right place.


How to make your brand culturally relevant (not just trendy)

How to make your brand culturally relevant (not just trendy)

Your brand voice sounds like everyone else's. Here’s how to fix it.

Your brand voice sounds like everyone else's. Here’s how to fix it.

Stop building your house on rented land

Stop building your house on rented land

Marketing advice

You’re probably using Jestermaxxing wrong. And you definitely don’t know where it came from.

You’re probably using Jestermaxxing wrong. And you definitely don’t know where it came from.

What's happening in marketing right now

Why sharing your secrets could be the strategy you've been looking for

Why sharing your secrets could be the strategy you've been looking for

Marketing case studies

Everything, Everywhere, All At Once.

Everything, Everywhere, All At Once.

Marketing advice

Are you feeling The Symptoms?

Are you feeling The Symptoms?

What's happening in marketing right now

Romance is so back. Marketers should pay attention.

Romance is so back. Marketers should pay attention.

Marketing advice

Marketing has a new It Girl.

Marketing has a new It Girl.

What's happening in marketing right now

"This is my year to start posting." No it's not. But here's how to actually make it happen.

"This is my year to start posting." No it's not. But here's how to actually make it happen.

Content Creation

4 tips for never running out of content ideas (even in 2026)

4 tips for never running out of content ideas (even in 2026)

Marketing advice

How the food delivery industry is changing *everything*

How the food delivery industry is changing *everything*

What's happening in marketing right now

Your brand needs a social show. Here’s how you build one.

Your brand needs a social show. Here’s how you build one.

Marketing advice

Authenticity died a while ago. Long live... whatever comes next, I guess?

Authenticity died a while ago. Long live... whatever comes next, I guess?

Marketing advice

We are all the Nihilistic Penguin

We are all the Nihilistic Penguin

Yes, everything is collapsing, but have you considered collapsing in style?

Yes, everything is collapsing, but have you considered collapsing in style?

Marketing advice

The era of mass virality is old and grey (and what will replace it is far more complicated)

The era of mass virality is old and grey (and what will replace it is far more complicated)

Platform Strategy

The rise of wellness anarchists: Why fitness culture's bad boys are actually refreshing

The rise of wellness anarchists: Why fitness culture's bad boys are actually refreshing

Creator Economy

How Heated Rivalry became the show everyone can't shut up about (with basically zero marketing)

How Heated Rivalry became the show everyone can't shut up about (with basically zero marketing)

What's happening in marketing right now

I finally joined TikTok. Why is everyone always in a scandal?

I finally joined TikTok. Why is everyone always in a scandal?

App & algorithm updates & news

What’s up with the memeification of political violence in the public eye?

What’s up with the memeification of political violence in the public eye?

Digital Culture

Welcome to the era of Meta Marketing

Welcome to the era of Meta Marketing

What's happening in marketing right now

The kids aren't drinking: inside alcohol's failing rebrand

The kids aren't drinking: inside alcohol's failing rebrand

What's happening in marketing right now

Is 2016 nostalgia the blueprint for hope?

Is 2016 nostalgia the blueprint for hope?

Marketing case studies

How to use your phone instead of letting it use you

How to use your phone instead of letting it use you

Marketing advice

Load more

BECOME ONE OF US

© 2026 Your ATTN Please.
Report abusePrivacy policyTerms of use
beehiivPowered by beehiiv