Here’s what you missed: five credit cards in one wallet, films you paid for and still don’t own, and an influencer who doesn’t exist.

Six deep dives. Pick one. We won’t tell.

Indulge.

P.S. From tomorrow I’m saying hi before every deep dive. Be nice <3

- Abdel Khalil, guy who had a busy week

Nobody wants one heavy metal card anymore. People carry five, each built for one job like rent, groceries or charging the car, and the brands winning now own one small daily problem... [read more]

Rigid software is wearing everyone out. People would rather build a messy workspace that looks like a scrapbook, and the brands that leave room to play are the ones they stick with... [read more]

You paid for that film. You still don’t own it. When everything is rented, the things people can actually hold start to feel special again... [read more]

Your customers say one thing and buy another. You don’t need a lab or a big budget to find out what they really do, just three cheap ways to watch them... [read more]

Nobody is watching act two. The feed gives your brand one second between strangers’ posts, so the smart ones build a mosaic of small pieces instead of a story... [read more]

Millions of followers, a flawless face and no real person behind her. Most AI influencers are built by rooms full of men, and it shows... [read more]

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.