Rough week to be a brand.
Here’s what you missed: an airline sued over a ponytail, a menu that talks back, and a pile of AI cover letters about hating AI.
Six deep dives. Pick one. We won’t tell.
Indulge.
- Abdel Khalil, guy who read all six
Your AI still doesn’t know who you are.
This week a brand got buried in AI cover letters. They all sounded the same, because the AI knew nothing about the people sending them.
I had the same problem. Every new chat, I explained my business again.
So I built an agent that already knows it. It now runs half of how we operate.
On Tuesday I’ll build one live and show you how to build yours.
Tue 27 October, 1pm NZ time. Two hours on Zoom. $189 NZD.
Can’t make it live? Everyone gets the recording.
- Stanley Henry, Founder
THIS WEEK’S DEEP DIVES
Old iPods and spare phones with no internet are back. People want a device that doesn’t watch them, and the brands that give them a quiet corner are winning... [read more]
One SNL bit about women in gym wear split the internet in two. “It’s just a joke” has become a shield, and the network is betting the outrage pays... [read more]
Restaurants are swapping cashiers for AI screens that push the large combo. Hungry people read it as a trick and walk straight back out the door... [read more]
A brand built on offline living got buried in AI cover letters. So it banned typing, and most applicants picked up a pen... [read more]
An airline put a football star’s ponytail on a plane for a quick meme and got sued. Borrowing someone’s face for likes isn’t free anymore... [read more]
A beauty founder says she isn’t into overconsumption while selling phone cases for lip gloss. Mindful is a word. Plastic is a product... [read more]
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.