So here's what you missed: four-letter handles claimed like land, air purifiers shown off like… sculptures(?), and everyone too tired to maxx anything else.

Six deep dives. Read one. We'll pretend it was all six.

Indulge.

- abdel khalil, brand & marketing executive

Looksmaxxing, sleepmaxxing, careermaxxing. Everyone is exhausted from optimising their whole life, and the brands that win now sell relief, not more... [read more]

Two people on the same couch can be living on two different internets. No single moment can carry a brand anymore, so the smart ones go deep, not wide... [read more]

Forget waiting for retirement. People are taking three months off between jobs, and any funnel that punishes them for pausing loses them for good... [read more]

Can’t buy a house? Claim a four-letter handle instead. People are treating usernames and domains like land, and most brands are leaving theirs empty... [read more]

The $500 cooler for sparkling water. The air purifier on display like a sculpture. Looking rich is out, looking prepared is in... [read more]

Nobody wants more dread. From Animal Crossing to The Last of Us, audiences want comfort inside a broken world, and your brand should be the safe space, not the siren... [read more]

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.