This week had a bit of everything.
Black Friday emails, the comeback of the old internet, JLaw’s shampoo, the boss who forwards ChatGPT, a $7 lipstick and a lot of identical cool girls.
Six deep dives. Start with whichever one called you out.
Indulge.
- Abdel Khalil, guy who read all six (again)
THIS WEEK’S DEEP DIVES
Every inbox is about to fill up with the same 50% off email. How to run Black Friday and still sound like yourself... [read more]
Top 8s, glitter GIFs and Tumblr at 2am. One new app is betting we all miss the internet from before the algorithm took over... [read more]
JLaw launched a hair care line and the internet called it a recession indicator. Why a famous name on the bottle now reads like a warning sign... [read more]
Some people now forward AI answers to their team without reading them. A simple way to make the tools sharpen your thinking... [read more]
Charlotte Tilbury said a dupe dupes the consumer. Her customers answered with a flood of $7 lookalikes, and the internet picked a side... [read more]
Every creator is selling the same cool girl uniform. Why the brands that last just hand people a blank canvas and step back... [read more]
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.
