AI ads nobody reads, a $50 million bra, candids that are secretly ads, and a crocodile that took over a whole feed.

Six deep dives. Pick one (all). We won’t tell.
Indulge.

- Abdel Khalil, guy who read all six

Wellness used to sell calm. Now rich professionals pay thousands to scream in the woods and smash plates, and the brands still selling quiet are missing it... [read more]

Any photo might be AI now, and any candid might be an ad. When nothing online can be trusted, the images brands lean on stop meaning anything... [read more]

Everyone got the same AI tools, so everyone sounds the same. Perfectly fine content is now worthless, and the winners are making less of it... [read more]

Victoria’s Secret brought back its show and put a $50 million bra on a billionaire. In this economy, it played like a scene from The Hunger Games... [read more]

Countdown timers, sad piano ads and AI tinsel are already loading. Three ways to do the festive season without being the brand everyone mutes... [read more]

One hungover hour of croc videos turned a whole feed into a swamp. What you pause on becomes your reality, whether it’s real or not... [read more]

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.