Whoever leaked our TAS budget is getting fired.

Seriously. That was not meant to happen.

We’re working on figuring out who it was. ANYWAY. Let’s just try to move on, please.

In today's newsletter:

• The Dune 2 hype's in full swing (learn how you can get in on the action)

• Cardi B's new song goes viral (find out what we can learn from her!)

• Sydney Sweeney hosts SNL (and gives us a lesson in turning a rumour into comedy gold)

• Steal our strategy for building a team culture

• KWESCHENS with Jony (find out our content queen's deepest, darkest secrets!)

• How many coffees does Stan drink? (bet you can’t guess!)
  

- Charlotte, Editor ♡

Over the weekend, Timmie Sham popped on the big screen as Dune 2 delivered an enormous $178.5M opening.

Meaning the hype is HYPING and it's the perfect time for you to piggyback off it. But how can you make content based on a blockbuster film?

Well, have you heard of the Dune 2 Popcorn Bucket? You could create a similar challenge for your team for some fun video content. This may be too spicy for your business, but as an independent creator, it may fit your niche.

Cardi B dropped a new song and she used some pretty viral marketing techniques to promote it. (NSFW warning, but do we really need to warn you when it comes to our raunchy queen?) The woman truly has a talent for going viral. Take notes, people!

Euphoria's bombshell Sydney Sweeney hosted SNL over the weekend. She was part of so many hilarious skits, a few of which are already gaining virality on social media. She even tackled the recent affair rumours with co-star Glen Powell. This included a fun bit that cut to Glen in the audience instead of Sweeney's fiancé, turning an awkward sitch into comedy gold.

And the internet was obsessed with this moment! It didn't take long for it to go viral on TikTok.

While it's still circulating social media, why not join the fun by creating content around this clip? Use a sound bite and add your own twist. You could even create an original hilarious take by addressing a silly rumour in your office.

- Annelise, Intern & Sam, Personal Brand Manager

Creating an unforgettable team culture

Our team culture and the TAS brand are completely intertwined. But we’ve had to be really intentional about creating that kind of culture. Because it doesn’t happen automatically.

Here’s 4 weekly rituals that have helped us build that culture:

#1 The Morning Huddle

This sacred half hour happens at 8:30am every day. During the huddle, each of us talks about how another team member has lived one of our core values. We also have the chance to share what challenges we're facing in the day ahead and ask for help.

The final part of huddle is for Legends & Learnings. Legends are moments where someone went above and beyond for one of our clients. And Learnings are our takeaways from books, podcasts, or other lessons we've learnt recently.

#2 Eat, Play, Love

A team that lunches together stays together. For us, lunch is a chance to be social and get to know each other better. Some days we also play group games whilst filming a TikTok or two.

#3 Atarimae

This is a Japanese concept that literally means "routine". At TAS, doing our own cleaning is party of our daily routine. From scrubbing toilets to washing our dirty dishes and vacumming the floors, we take care of our office ourselves. This means we all have a shared sense of ownership for not only our space, but the work we do.

#4 10X Yourself

Every Friday afternoon, we spend time learning from each other. Sometimes we learn new ways to make content and other times we talk about topics like communication or giving feedback. We also learn about the interworkings of the business, even down to the financials! 10X is about levelling up our knowledge banks and working better as a team.

Although these 4 rituals may not seem significant, they're a big reason our team culture is so strong. If you want to create a brand built around your culture, you may want to try one of these in your own team! Let us know how it goes.

- Elaine, Accounts Director

Get To Know The Team

Welcome to KWESCHENS – the inside scoop on our TAS team and what's unfolding in their lives. Each letter in KWESCHENS unveils something they'd love to share with you - you'll catch the drift.

She needs no introduction, but we're gonna introduce her anyway. One of our OG's and our resident TikTok extraordinaire, Jony Lee, rose to fame from one viral video. Now she's helping our clients do the same.

Who's Killing it in the office?

This sounds really corny, but I think everyone is killing it right now.

What's a Win you've recently experienced?

People recognising my husband, Alistair, through our TAS TikToks and going to him for chiropracting.

What are you Excited for at TAS right now?

Some stuff I’m cookin’ in the background. Shhh.

What's a Surprising Co-worker fact?

Stan and I are actually friends. We watch movies together and everything.

What's something that you find Hard right now?

I need to stop being a complainer. I live to complain.😂

What are you Exploring at TAS?

I'm learning to delegate.

What's the Naughtiest thing you've seen in the office?

Nate sent Alistair a photo of him with a text saying "I can't wait to see you tonight and touch you" 👀

Favourite thing on Social media at the moment?

@choxo10. Love him!

Stay tuned for more KWESCHENS with the TAS team! 😘

- Mel, Community Manager Extraordinaire

What’s Going Viral?

Got FOMO?

Listen to our YAP Podcast Tuesday - Saturday, where Stan & Jony break down the videos that are blowing up on social media. Not only will you learn why they work, but we’ll tell you how to capitalise on these trends before they disappear.

Watch the full podcast here and subscribe to the YouTube Channel so you don’t miss an episode.

Check out what's going viral RIGHT NOW before you miss it 👇

What really happens in the belly of a plane

Bananagrams…with a twist

Guess who

Oatmeal cookies

Don’t forget!

Day 18 of not washing my hair

Tweets from The Intern

Ask the Editor

Q - How many coffees does Stan drink in a day? - Avinash

Hey Avinash,

I know this question was meant for whoever leaked that TAS budget yesterday. And don't worry, we're working on figuring out who that was.

But just to prove we've got a handle on our newsletter account again, I thought I'd go ahead and answer your burning question.

I can confirm that Stan drinks 5-6 coffees every day. I mean, he bought a $12,000 coffee machine for the office. It would be a shame for that to not get used, right?

Come to think of it, maybe Stan’s high caffeine intake is to blame for all the crazy ideas he throws our way. It would be great if he could just chill every now and then. But it is what it is.

- Charlotte, Editor ♡