Your ATTN Please || Wednesday, 17 April

TikTok’s a short-form video platform, right?

Actually, no.

At least, that’s not the only thing they want to be known as anymore. Just look at the fact that photo carousels are getting 3x more comments and 2.6x more shares than video posts. And now TikTok’s rolling out a totally new platform dedicated to photos.

In today's newsletter:

  • TikTok’s ready to fire (snap)shots at Instagram (if you haven’t heard of TikTok Notes yet, here’s what you need to know…)

  • Drake’s dissing everyone (and we’re getting whiplash from all the back and forth)

  • The 2000’s are back (here’s how you can jump on this trend)

  • Hozier’s new song is all over TikTok (and we’ll show you how to use it in your content)

  • Does video work on LinkedIn? (well, it depends on what you’re trying to do…)

- Charlotte, Editor ♡

TikTok’s Ready to Fire (Snap)shots at Instagram

TikTok plans to release a new photo-based social media, TikTok Notes, in the near future. The platform says it's trying to encourage brands to post more photo carousels, which get more views than videos.

Just as Instagram bit into TikTok's traffic through Reels, TikTok's biting back with a new photo-based platform--TikTok Notes.

TikTokers discovered this existed by receiving a pop-up notification. This informed them that their photos will soon be shared across both TikTok platforms. However, they can opt out if they want.

While there isn't a release date yet, a TikTok Notes website is now live. For now, it just redirects users to open the original app.

So... why an app just for photos?

TikTok says it wants to create a "dedicated space" for photos and text. Even with short-form videos being the "thing" for a while now, many TikTok users are camera-shy.

By giving photos more room to breathe, there could be more success in store for TikTokers who aren't in love with the lens.

Should you give TikTok Notes a shot?

For the sake of your brand, it could be worthwhile.

Right now, nobody's really sure how successful TikTok Notes will be. TikTok says brands could see more interactions by using the photo carousel feature more often.

On average, TikTok photo carousel posts get almost 3x as many comments and 2.6x more shares than video posts.

So in the end, it comes down to how your brand wants to present itself. If photos capture your aura better than videos, or vice versa, it might be worth reassessing what works best in building your brand!

- Devin, Copywriter

So, What’s the Tea?

Watch out—Drake’s just dissed his whole industry.

Welp. This was inevitable. Drake has responded to Kendrick Lamar with a leaked diss track called "Push Ups". The song sees Drake fire shots in many different directions. Obviously, he goes straight for Kendrick Lamar.

But he also takes shots at J. Cole, Metro Boomin, Rick Ross, The Weeknd and more. The Weeknd and Rick Ross have already responded, so make sure you stay ready for the next artist to join the fun.

So how can you join the “beef”?

  • POV skits. You could try “POV: You’re Metro Boomin listening to Drake’s diss”. Take this video for example.

  • Give your opinion on the whole situation. You could rate all the diss tracks, predict what will happen next, or even break down every diss. Take this video for example.

Were the noughties the trendiest era?

There's a common phenomenon of recycling fashion from older generations and adding a little Gen Z twist to it. And the makeup community is no stranger to this.

Their new muse? The 2000's. Think shimmery eyeshadow, thin eyebrows and baby pink lip gloss.

If you're a beauty brand, this is the perfect opportunity to recreate a 2000's look on your socials. And if you’re a clothing company, you can create whole look books to match the y2k face beats!

However, there's one in particular that's gone viral on TikTok. The song ”Too Sweet” has been used over 100,000 times in just 2 weeks.

The most popular trend is people showing their glow-ups with photos. They use an old photo for the first image. Then you can swipe to see a second photo of their more recent self.

Recreate this trend by showing the before and after of a project or a client shoot. Or take inspiration from this creator who used it to show her kitchen renovation.

For a bit of fun, you can have the second slide be something totally unexpected. This creator did a funny twist with the first slide being Zac Efron and the second slide being Trisha Paytas dressed as Zac.

-Carter, Intern & Annelise, Intern

What’s Going Viral?

Got FOMO?

Listen to our YAP Podcast Tuesday - Saturday, where Stan & Jony break down the videos that are blowing up on social media. Not only will you learn why they work, but we’ll tell you how to capitalise on these trends before they disappear.

Watch the full podcast here and subscribe to the YouTube Channel so you don’t miss an episode.

Today’s Creator Spotlight 👉 Uce Gang

Check out which of their videos are going viral RIGHT NOW 👇

Tweets from The Intern

Ask the Editor

Q - Does video content work on LinkedIn? - Harry

Hi Harry,

Well, it depends on what you mean by "work." Video content can be a great way to build rapport with your audience. Seeing your face and hearing you speak is a really personal way to get your message out there.

The downside is that video content doesn't tend to get much engagement on LinkedIn. So I wouldn't suggest doing only video. Instead, I'd use it alongside text posts with photos. Then you can still build that connection with your audience without hurting your reach.

- Charlotte, Editor ♡

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