Being a (successful) 🌽 star is just really good personal branding...

If you're waiting for a punch line, I'm sorry to tell you but there is none. I'm dead serious.

We all know that sex sells. But not just anybody can sell it.

You have to be desirable in a way that has some sort of mass appeal.

But OnlyFans isn't a social media platform nor is it a category database like say, YouTube. So professional NSFW creators have to work hard to craft and promote their personal brand to get people to subscribe so they can make money.

One creator is particularly good at what he does because he totally gets this concept.

Girth Master (yes, you read that right), said in an interview, "I'm a business focused on customer acquisition and customer retention."

The rising star recently revealed he makes $80,000 a month, all from OnlyFans. However, he credits his success to "being a successful marketer."

"It’s a marketing job," he claimed while speaking to Emily Shugerman. "It’s, how many eyeballs can I get myself in front of? How well can I present myself?”

Girth Master (we will call him GM because it feels insane to say more than once) also spoke on the issue of retention for marketers,

"With your OnlyFans subscription count, the number of subscribers you have is like filling a leaking bucket...there are always people canceling their subscription and going away. So it’s just a matter of how long you can keep people coming in.”

GM took advantage of every opportunity to do just that.

He's created hilarious content on TikTok and promoted himself on Twitter. But it was this street interview that propelled him into online virality, kickstarting his lucrative career.

He has since used his newfound fame to spark necessary discussions surrounding gender and sex work. He's highlighted the inequalities that exist in the industry. He also makes a point of always mentioning the “double standard for women doing OnlyFans versus men.”

And his stance seems to be broadening his mass appeal.

He's now been dubbed “The Internet's Boyfriend.” It’s safe to say I’m taking notes for my own personal branding (minus the nudity.)

-Sophie, Pop Culture Queen