We're a few weeks into 2026 and I need to check in on something.
That resolution you made on January 1st. Haha… yup, that one. The one where you were going to finally, finally, start posting. You had the talk about building your personal brand, vowed to show up consistently online. You had it all figured out: vision board ready, energy all the way there.
Yeah. How's that going?
Thought so.
"This is my year to start posting" has become the New Year's resolution equivalent of a gym membership that gets abandoned by the second week of January (I’m judging you for that too, btw.)
We say it every year. We mean it every year. And then The Posting Scaries kick in and suddenly the whole idea feels way too big, way too scary, and way too easy to just... quietly drop.
So, this is your callout. But it's also your cheat sheet. Because I don’t come with problems and no solutions! And here’s what I know to be true: the fear is valid. Starting is genuinely hard.
But the reasons people think it's hard are almost always wrong.
Why you actually stopped (be honest with yourself)
It's not because you don't have anything to say, and it’s not because you're not interesting enough or talented enough or qualified enough. It's because you opened the app, looked at all the people who seem to have it completely figured out, and thought: there is no way I can compete with that.
Perfectionism showed up (my personal best frenemy). THEN imposter syndrome pulled up a chair and you were faced with a blunt rotation from hell.
They convinced you that you needed the perfect setup, the perfect angle, the perfect script, the perfect everything before you could even think about posting. And perfect never came. So you never posted.
Sound familiar? Good. Now we can fix it.
Your cheat sheet (AKA things you actually need to know)
Nobody is watching as closely as you think.
Seriously. The post you agonised over for two hours? Most people scrolled past it in 0.3 seconds. That’s the thing that sucks, but also the thing that sets you freeee. Because the thing you're terrified will embarrass you? Nobody even noticed. The internet is a massive place and your content is a tiny grain of sand on a very big beach. This is genuinely liberating if you let it sink in.
Consistency beats quality. Every time.
A mediocre post that goes up regularly will always outperform a perfect post that goes up once in a blue moon. The algorithm rewards showing up. So show up, even when it's not your best work.
You don't need to find your niche first.
This is the myth that keeps people frozen forever. You don't figure out your niche and THEN start posting. You start posting and your niche reveals itself. It's a process, not a prerequisite.
The first few posts are going to be awkward.
And that's completely fine. Everyone's first posts are cringe (especially mine lol). Go back and look at literally any big creator's earliest content. It's rough, weird, and above all a learning curve, not a death sentence.
You don't need a ring light.
You need a phone and something to say. The most successful content online is not the most polished - it's the most real, the most interesting, the most human. Stop waiting for the perfect setup. Use what you have. Pick up the pieces as you go along.
Stealing ideas is a strategy, not cheating.
See a format that works? Adapt it. See a trend that fits your world? Jump in. The creators you admire did the exact same thing. Nobody builds in a vacuum, and everything is a remix.
Engagement matters more than followers.
500 people who actually care about what you're posting is worth more than 50,000 who don't. Stop chasing the number. Start building the community.
Posting consistently online is a muscle.
And like any muscle, it gets stronger the more you use it. It feels awkward and weak at first. Nobody is impressed by your first attempt. But if you keep showing up, keep doing it, keep getting a little better each time? It becomes second nature.
The people who "have it figured out"? They didn't start there. They just started earlier and kept going through the awkward phase that made you want to quit.
So here's what I need you to do. Not tomorrow. Not next week. Not when you "feel ready." Today.
Post something. Anything. It doesn't have to be perfect. It doesn't have to go viral. It just has to exist. Because "this is my year to start posting" means nothing if you're still saying it in December. So stop waiting. DO IT.
I’m watching you x
-Sophie Randell, Writer
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.