Happy Sunday!

And, of course, Happy Mother’s Day to all the mums out there. Here’s your Weekly Recap newsletter, where we bring you the most important articles you may have missed this week.

So grab a cuppa, put your feet up, and enjoy :-)

Bluey’s clever marketing collab
tl;dr - Last month, cartoon dog Bluey’s house was listed for sale on Australian property site, Domain. This caused quite a stir as parents and fans of the show tried to figure out whether the house was actually being sold…[Read more]

Immerse yourself in a Big Mac
tl;dr -Immersive experiences, like McDonald's giant Big Mac journey, let customers interact with brands in new ways. This marketing approach is growing in popularity as brands look for ways to create deeper connections with consumers…[Read more]

Instagram’s big changes could help small creators
tl;dr - Instagram's rejigged its algorithm to help small creators climb the ladder faster. But accounts that base their content off unoriginal material might feel a sting…[Read more]

Budweiser turns real songs into ads
tl;dr - Budweiser's new Spotify ad campaign doesn't actually involve ads, but uses songs that mention the brand's name. It's a smart approach that ties the brand closer to the music-centric angle it’s been building itself around…[Read more]

How Stanley cups 10X-ed their sales
tl;dr - By using strategic partnerships, Stanley went from an outdoor apparel brand to every teen girl's fav cup. The brand's willingness to reinvent themselves helped them go from $70 million in annual sales to upwards of $750 million…[Read more]