Big week for things pretending to be other things. Six-figure designers dressed as mechanics, water bottles wearing rhinestones, and AI writing how-to guides nobody asked for. We spent the whole week calling it out.

Indulge.

- abdel khalil, brand & marketing executive

Instagram’s new Series feature chains twenty-five Reels into one bingeable playlist. That turns your profile from an attention lottery into a streaming network, and the brands that storyboard first are going to eat... [read more]

One in four adults say they are lonely, so the market did what the market does and put a subscription on it. The line between a real community and a glorified mailing list is thinner than you think, and your audience can already tell the difference... [read more]

The six-figure product designer in the Carhartt jacket and the vintage DHL cap is not a courier. White collar workers are dressing as tradesmen for a reason, and it says something uncomfortable about your sleek, weightless brand... [read more]

AI can write five thousand versions of "Top 5 SEO Tips" before you finish this sentence, which is exactly why nobody reads them. Time to kill the expert persona and become a documentarian instead... [read more]

Chanel sent a $7,900 sandal down the runway with no sole and the internet lost it. The outrage was the product, and frictionless marketing is the thing that should actually worry you... [read more]

Rhinestones are on the headphones, the water bottle, the phone case and the cake. It is the white flag of creative surrender, and substance is the only move left... [read more]

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.

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