Weekly Digest | Sunday 14 September

Look at you, opening your inbox on a Sunday.

You must be serious about this marketing thing.

Let’s catch you up on the smartest, weirdest, and most useful marketing moments from the week. Read up!

- abdel khalil, brand & marketing executive

THIS WEEK’S DEEP DIVES

The e-comm game has changed (here's everything you need to know)

Shopping online isn’t linear anymore. It’s a scroll-happy, video-fuelled, impulse-driven mess. The brands winning right now? They’re designing experiences, not funnels. And they treat loyalty like a co-creation, not a transaction…[Read more]

How your small business can ride the “shoppable content” wave

The ad is the content. The content is the store. Small brands don’t need big budgets. Just better timing, built-in tools, and content that feels more like storytelling than selling…[Read more]

“Identity before tactics” – what my boss taught me about building a personal brand

Personal brand isn’t about being liked by everyone or posting on a schedule. It’s about choosing what version of yourself to amplify. And being real enough to let the right people find you…[Read more]

The lie behind today’s wellness economy

Wellness has stopped being about health. It’s now a hustle. Hotness is a full-time job and the fitness industry knows it. They’ve turned aesthetics into content and content into product pipelines…[Read more]

AI makes the internet more dangerous than ever (so here’s what we do)

We’ve gone from dodgy spam emails to deepfakes and cloned voices in months. This isn’t just a tech issue. It’s a cultural crisis. And it demands more than just another settings update…[Read more]

Why tf did Doja Cat just eat her lipstick at the VMAs?

Because absurdity sells better than polish. Doja’s lipstick stunt was viral chaos disguised as genius branding. It proves again that the story around the product matters more than the product itself…[Read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.