Weekly Digest | Sunday 14 September

Look at you, opening your inbox on a Sunday.

You must be serious about this marketing thing.

Let’s catch you up on the smartest, weirdest, and most useful marketing moments from the week. Read up!

- abdel khalil, brand & marketing executive

Learn how to ground yourself in mindfulness & gratitude

Join Hira Nathan, best selling author of Whakawhetai, Piki te Ora and Māori Ora for a kōrero about the life-changing journey to find peace, clarity and being.

In this inspiring webinar, Hira will share the personal story behind his mindfulness and gratitude practice, how reconnecting with mātauranga Māori reshaped his sense of purpose, and why building a tūāpapa—a solid foundation—is essential for wellbeing in a busy modern world.

You’ll learn:
 
◾The deeper meaning of gratitude in Te Ao Māori
◾Simple, grounded tools to bring mindfulness into everyday life
◾About upcoming Tūāpapa retreats designed to help you find stillness, connection, & your place to stand

Tuesday, 4 Nov | 2pm NZT | FREE

THIS WEEK’S DEEP DIVES

AI-generated music is about to be huge. So, what does that mean for us?

The music industry isn’t resisting AI anymore; it’s merging with it. What looks like innovation is really consolidation, and “responsible AI” is just the next rebrand of creative control. We’re watching the collapse of creative truth in real time... [Read more]

We’re not going back, but we’re not quite here either

The return of “King Kylie” is more than nostalgia; it’s a cultural glitch. We’re craving comfort while living in chaos, reaching backward to make sense of a future we can’t yet name. In this liminal era, nostalgia isn’t regression: it’s a remix... [Read more]

Maybe we all just need to go for a walk…

Charlotte Ward built a massive following by doing almost nothing: walking, eating, and posting three photos a day. Her quiet rebellion against the chaos of online culture has become a sanctuary for digital fatigue. It’s not about virality or performance, it’s about presence... [Read more]

The collapse of cool

Cool used to mean resistance; now it’s an aesthetic preset. What once stood for rebellion, restraint, and authenticity has been flattened into content and irony. When everything is instantly monetised and every rebellion comes with a merch drop, cool stops being subculture and becomes strategy... [Read more]

When the chatbot starts talking back

AI isn’t breaking people, it’s reflecting how breakable we already are. When chatbots become companions, the line between conversation and delusion starts to blur, revealing our hunger to be seen and heard... [Read more]

How to market when the market says “no”

The optimism industry is having an existential crisis. In a shaky economy where confidence feels extinct, marketers can’t spin survival with slogans about growth. The playbook now is smaller, slower, and more honest; speak clearly, build trust, and remember why you started... [Read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.