Respect 🫡

Let’s run through the smartest, weirdest, and most useful marketing moments from the week.

- abdel khalil, brand & marketing executive

Want a chance at winning a cool thousand bucks? Here’s how it works:

Step 1: Opt into the competition here. You can only be in to win if you’ve done this step!

Step 2: Share YAP with your friends using your unique referral link 👇

Step 3: Check out the leaderboard every Friday to see who’s on top (hopefully you!)

Step 4: Win $1000. Whoever has referred the most friends to YAP by 31 Jan gets the prize money.

Alright, time to get sharing!

**T&Cs apply

Everyone is busy blaming AI for ruining creativity, but the real crisis might be that we ran out of new ideas long before the robots showed up. When sameness becomes the default, AI just exposes what was already broken…[keep reading]

Timothée didn’t do a press tour. He did cultural omnipresence. And in the process, he may have accidentally ended the old Hollywood promo machine for good…[keep reading]

We’re officially watching content that reacts to content that explains content, until nobody remembers the original thing. Somehow, this infinite loop has become the only thing we engage with…[keep reading]

Both paths come with chaos, risk, and delusion, but in very different flavours. If you’re choosing your first agency home, here’s what actually matters right now…[keep reading]

Maybe the internet really is more chaotic and harmful than ever. Or maybe our tolerance for its mess has shifted with age. The tricky part is figuring out which truth we’re living in…[keep reading]

Our saved folders have become graveyards of good intentions. We’re hoarding recipes, workouts, aesthetics and identities we’ll never revisit, and it says more about modern life than we admit…[keep reading]

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.