Weekly Digest || Sunday 21 September

Sunday Digest, baby.

The hits from this week in marketing, handpicked and hot off the press.
Read this, and you’re all set for Monday morning’s first meeting (don’t quote me on that tho)

- abdel khalil, brand & marketing executive

PRESENTED BY THE ATTENTION SEEKER

0 —> 77K followers in 100 days? This could be you.

You’ve seen other businesses blow up online and thought:
“How the hell did they do that?”

You're not missing some secret magic formula. You’re just missing the right strategy. So let us help you build one (in just 1 day!).

At the Cohort Intensive, you’ll get:

✅ A full content strategy
✅ A repeatable system you can stick to
✅ A plan to grow your business through social

…all alongside the team with 3.2M+ followers & 100M monthly views.

We recently helped Tough Yarns with their social strategy. Three months later? They’ve got 77K+ followers across IG & TikTok.

Why shouldn’t your brand be next? 👇

24 Oct | Auckland | $3000 |12 spots

THIS WEEK’S DEEP DIVES

The Naked Gun: How a spoof revival proves that silliness sells

Silly humour isn’t just making a comeback in theatres. It never left. It just went digital. From chaotic brand TikToks to meme-worthy campaigns, absurdity is winning hearts and eyeballs…[Read more]

Why tf did Doja Cat just eat her lipstick at the VMAs?

It wasn’t a product demo, it was a cultural moment. Doja’s stunt shows that in today’s attention economy, performance matters more than polish, and the meme is stronger than the message…[Read more]

Everything's an ad, so what's even real?

When every identity, hobby, and moment is monetised, marketing stops being the background noise and becomes the whole damn show. Welcome to the era of ad-based psychosis…[Read more]

The magic on socials is in the comments (here's why)

The feed is really broken, but the comments section is REALLY thriving. It's messy, human, and genuinely funny. That’s exactly why people and smart brands are hanging out there…[Read more]

Screenshots can be your brand's secret weapon (but only if you know how to wield them)

Screenshots are chaotic, scrappy, and real. That makes them internet gold. But if you’re a brand trying to fake the lo-fi magic, tread lightly or risk looking cooked…[Read more]

The case for marketing boredom

Forget viral chaos. The brands winning in the long run are the ones that show up, stay consistent, and don’t chase trends. Maybe boring is the new bold…[Read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.