Weekly Digest || Sunday, 24 August

You made it! Sunday’s here!

Time to kick back, scroll slow, and catch up on the big marketing moves of the week.
The plays, the flops, and everything in between. Consider this your cheat sheet before the week ahead spins up again.

Grab your coffee (or whatever’s in the cup) and dive in.

- abdel khalil, brand & marketing executive

You know you should be building your personal brand. But where do you start?

Building your personal brand is the best way to future-proof your career (now more than ever).

The problem is, if you don’t know what to post (and where to post it!), you’ll probably try for a few weeks, see no results, and just give up.

That’s why we’re running our next workshop on exactly how you should build your personal brand in 2025.

What you’ll learn:

If you aren’t building your personal brand because you think:

❌ You don’t have time
❌ You don’t know how
❌ No one wants to hear from you
❌ There are too many other creators out there

…then this is for you.

This session is not about theory! You will walk away with all the tools you need to start building your personal brand right away.

Wednesday, 3 Sept | 8:30 – 10:00am NZT | $59

THIS WEEK’S DEEP DIVES

The dark side of brand hype (and how to sidestep it)

When the hype becomes bigger than the product, you’re not building a brand; you’re feeding the algorithm. Here’s how to escape the cycle before your marketing eats itself alive…[Read more]

AI means there's no more "blank page." So, what does that mean for our creativity?

Doomprompting is the new doomscrolling. Only this time, the algorithm lives in your cursor. AI can deepen your creativity or dull it. The difference? Whether you treat it like a slot machine or a sparring partner…[Read more]

When authenticity becomes a commodity, what replaces it as the Big Selling Point?

Authenticity used to feel refreshing. Now it’s a tactic, and audiences know the playbook. In a post-authenticity era, trust comes from resonance, not relatability. What cuts through isn’t how “real” you sound. It’s whether you have something real to say…[Read more]

When chatbots create a technocracy we didn’t vote for

Chatbots are becoming more than tools; they're starting to shape real human decisions. From mental health to emotional connection, we’re seeing the early signs of systems quietly stepping into roles we never formally gave them. The question isn’t just whether AI can be safe. It’s what kind of authority we’re willing to hand over…[Read more]

Streaming, but make it scroll? The rise of the social media sitcom.

The brand sitcom is here and it’s scrollable. Think bite-sized characters, scripted lore, and running jokes built for your FYP, not primetime. The catch? It only works if your world is distinct and your writing’s sharp…[Read more]

Wait! Before you reshoot!! Just clip it, baby.

Your 45-minute ramble probably has 5 scroll-stopping clips in it already. You just need to slice, caption, and post. Here’s how to use clipping to make your content work harder without working you into burnout…[Read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.