Heavy week on here. AI boyfriends, fake 80s photos, a pick me trial over some hot wings, and a whole network of burner accounts that needs shutting down.

Six good ones below. A couple are heavy. All of them are worth it.

Indulge.

- abdel khalil, brand & marketing executive

Raw milk went from fringe rebellion to real political power, then went quiet. It is what happens to any brand built on being the outsider once it becomes the establishment... [read more]

Millions of people are now in relationships with chatbots built to never disagree with them. Loneliness is the most lucrative business in tech, and the next big thing belongs to whoever puts the friction back... [read more]

Everyone posting AI photos of their 1980s selves was alive in the 1980s, and has the albums to prove it. Synthetic nostalgia, the water it drinks, and how cheap it is to impress us now... [read more]

Inde Navarrette ate hot wings and got called a pick me. Timothée has been playing the same game for years and gets called a marketing genius... [read more]

Found footage horror was built on the fear of being watched. Now we are the ones holding the camera, and the new horror is that we cannot exist without it... [read more]

A network of anonymous X accounts is doxing college women, and big sports sites are turning it into clicks. The attention economy is footing the bill... [read more]

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.