Weekly Digest || Sunday 28 September

How’s it Sunday already?

Another Sunday. Another inbox scroll. Another chance to feel smarter than everyone else at work tomorrow.

Here’s your weekly dose of marketing chaos: the trends, the weird stuff, the moments you wish you thought of first.

Let’s get into it.

- abdel khalil, brand & marketing executive

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THIS WEEK’S DEEP DIVES

Posting "just because" is going extinct

Casual posting is starting to feel cringe, and that sucks. The internet used to be full of blurry selfies and stupid little updates. Now it’s strategy or, worse silence…[Read more]

Everyone’s reluctant to post (and the platforms have noticed)

Social media feels too risky to share on, so we’re all lurking and DMing instead. That quiet shift is literally reshaping how billion-dollar platforms operate…[Read more]

TikTok’s algorithm is at a crossroads

The algorithm that made everyone feel seen might be about to change. If that happens, we don’t just lose reach. We lose one of the last weird corners of the internet…[Read more]

What’s the aspirational cringe economy, and why should you care?

Cringe is currency now. The content you hate-watch might be working better than the stuff you actually like. Deep down, you know you’re a little obsessed…[Read more]

How to grow your content, your follower count, and your confidence

Growth isn’t just about going viral. It’s about testing, failing fast, and showing up anyway. Even if your worst-performing video still pulled 10k views…[Read more]

Pilates, power, and the politics of the feed

Even the softest trends carry hidden ideologies. In a world of matcha routines and high-value discourse, marketers need to decode what their aesthetics are really selling…[Read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.