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- Weekly Digest || Sunday, 29 June
Weekly Digest || Sunday, 29 June
Abdel
June 29, 2025
Alright, it’s that time again.
Your Sunday Digest is here. Marketing moves fast, and this is your cheat sheet before Monday hits like a bus. Pour yourself something nice (or chaotic, I won’t judge 👀) and catch up.
- abdel khalil, brand & marketing executive
THIS WEEK’S DEEP DIVES
That weird post-grad limbo where you’re full of ideas but under-qualified on paper? It’s real. But it’s also temporary. The creatives who get noticed are the ones bold enough to build something before being asked to…[Read more]
Every push notification wants to hold your hand now. Somewhere along the way, empathy marketing turned into emotional oversharing. Here’s how brands can show they care without crossing the line into cringe… [Read more]
Reach is easy. Involvement is rare. The brands that win today aren’t chasing eyeballs, they’re building things people want to remix, share, and build on. It’s not about who saw it, it’s about who did something with it…[Read more]
The playtime with ChatGPT is over. If your team can’t brief a model, optimise with AI tools, or prototype on the fly, they’re already behind. In 2025, AI literacy isn’t a bonus; it’s survival…[Read more]
Boomers trust products that solve problems. Gen Z trusts the platforms they live on. Trust hasn’t disappeared; it’s just shifted. And your marketing needs to speak the right language to earn it…[Read more]
A branded GPT can be useful, but only if it actually does something. Most are just shiny distractions. If you’re going to build one, don’t chase novelty. Build something people would actually use twice…[Read more]
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.
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