- Your ATTN Please
- Posts
- Weekly Digest | Sunday, 3 August
Weekly Digest | Sunday, 3 August
Hey, you made it.
Here’s your Sunday Digest, aka everything worth knowing in marketing this week, wrapped up in one place so you can chill, sip something, and still feel on top of it all. No pressure. Just good stuff.
- abdel khalil, brand & marketing executive
Wanna hang out IRL?
You're invited to Lectures After Dark, hosted by The Attention Seeker team. This event's all about getting a bunch of marketers in a room, listening to a thought-provoking talk, and having a casual chat with some cool people. If you're in Auckland, we'd love to see you there on 14 August. $20pp
THIS WEEK’S DEEP DIVES
Fandoms aren’t just watching, they’re world-building. If your brand is still showing up like a sponsor instead of a character in the story, you’re already behind...[Read more]
Forget prompts. The next wave of AI sets its own goals and gets to work while you're still sipping your coffee. Here's why marketers need to stop asking and start delegating...[Read more]
It’s the most important role in modern marketing, but still treated like the intern with the aux cord. Let’s talk about why social teams deserve more than a seat at the kids’ table...[Read more]
If mingling feels like a corporate talent show you never auditioned for, this one's for you. Here's how to make it through networking hell without losing your soul...[Read more]
Rented reach is getting more expensive and less reliable. Smart brands are building platforms they control, and it’s changing the entire marketing playbook...[Read more]
Anger is great for engagement, but bad for trust. Here’s how rage bait hijacks attention, why it works, and why smart brands should resist the temptation...[Read more]
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.
Reply