Big week on here. Doom-spending, people getting nostalgic for 2022, what brand neutrality actually looks like now, and why nobody’s really a creator anymore.

Six good ones below. The last one is for when the timeline gets too heavy.

Indulge.

- abdel khalil, brand & marketing executive

Every act walked off Ed Sheeran’s tour and left him playing alone. For a small brand, the lesson isn’t to pick a political side. It’s to protect the people who built you... [read more]

Everyone says they’re broke, and every festival is still sold out. Both are true, and brands still selling “sacrifice now, enjoy later” are losing the room... [read more]

People are getting sentimental about 2022. The 20-year trend cycle is dead, and a meme from three winters ago now counts as vintage... [read more]

When your physio, your barista and every SaaS founder all make content, the word creator stops meaning anything. Trust moved to individuals, and the winners run niche at scale... [read more]

AI made every CV and every landing page look perfect, so perfect stopped meaning anything. The new trust signal is proof nobody can prompt... [read more]

Doom-scrolling every crisis at once leaves nothing left to act with. The fix isn’t toxic positivity. It’s picking one thing and fighting for it... [read more]

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.