Weekly Digest || Sunday 5 October

Hey, you.

Glad to see you're still curious. Still chasing smart ideas. Still making time to stay sharp while everyone else scrolls aimlessly.

Here’s the smartest, strangest, and most useful stuff that happened in marketing this past week.

- abdel khalil, brand & marketing executive

PRESENTED BY THE ATTENTION SEEKER

0 —> 77K followers in 100 days? This could be you.

You’ve seen other businesses blow up online and thought:
“How the hell did they do that?”

You're not missing some secret magic formula. You’re just missing the right strategy. So let us help you build one (in just 1 day!).

At the Cohort Intensive, you’ll get:

✅ A full content strategy
✅ A repeatable system you can stick to
✅ A plan to grow your business through social

…all alongside the team with 3.2M+ followers & 100M monthly views.

We recently helped Tough Yarns with their social strategy. Three months later? They’ve got 77K+ followers across IG & TikTok.

Why shouldn’t your brand be next? 👇

24 Oct | Auckland | $3000 |12 spots

THIS WEEK’S DEEP DIVES

In defense of the ever-perfect zine

Zines aren’t just a cute nod to the past. They’re low-fi, high-impact artefacts that punch way above their weight in culture. If your brand wants to actually feel human and real, a zine might do more than your next TikTok campaign ever will…[Read more]

What brands can learn from the good ol' hotel pen

The hotel pen was never just a pen. It was a memory, a tool, and an accidental merch strategy that quietly embedded brands into our daily lives. In a world full of loud campaigns, maybe it's time to go back to being useful…[Read more]

Reinventing the micro-ritual

Rituals are the holy grail of marketing. If your brand can find its way into someone’s morning routine or Sunday wind-down, you've earned something algorithms can’t buy. But modern rituals are different now, and your brand has to evolve with them…[Read more]

When metrics become monsters

There’s a difference between tracking success and being trapped by it. When every decision gets filtered through a dashboard, your brand starts sounding like a spreadsheet. This is how performance marketing can backfire…[Read more]

Honey, I shrunk the headlines!

Everything online is starting to blur. Same topics. Same tones. Same templates. If you’re stuck in a loop of déjà vu content, this is why it feels like nothing’s fresh anymore, and what to do instead…[Read more]

The free fall of context: What does anything actually mean now?

Meaning is harder to hold onto these days. Algorithms collapse context, stories get flattened, and marketing turns into noise. But in the middle of all that chaos, storytelling might be our last real anchor…[Read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.