Happy Sunday!
Here’s your mix of what mattered, what moved culture, and what made me question humanity a little bit. Settle in, get your hot choccys in, and scroll slow.
- abdel khalil, brand & marketing executive
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THIS WEEK’S DEEP DIVES
The Wicked press tour became less promo and more spectacle, internet lore, PR fatigue, and brand opportunism included. A masterclass in when hype becomes chaos…[keep reading]
Running used to be cardio. Now it's a personality type, a fashion category, a soft-grit subculture. Salomon shoes, Strava screenshots, oat-milk PR packages, it’s wellness you can flex…[keep reading]
Brands want faces, not logos. Employees are turning into micro-influencers, and the companies who get it are building community, not just content. The playbook is shifting…[keep reading]
Search isn’t search anymore, it’s answers. AI engines are rewriting the rules, and the brands who adapt first will own discovery before the rest even notice what changed…[keep reading]
The era of polished girlbosses and Airwrap personas is cracking. Audiences want messy, multi-hyphenate humans. Influence is becoming grounded again…[keep reading]
The world looks washed-out: films, fashion, branding, even our feeds are drained of colour. We’ve hit peak beige, and the next cultural palette shift might be brighter than we think…[keep reading]
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.