Weekly Digest | Sunday, 7 September

It’s Sunday! (finally)

Which means it’s your Weekly Digest. You know, your chance to catch up on everything that’s happening in marketing right now. We’re talking the season of nothingness, ai fatigue, and everything in between. So pour yourself a cup of a drink of your choice (I am not one to judge) and get reading!

- abdel khalil, brand & marketing executive

THIS WEEK’S DEEP DIVES

Don't take your customer's swipe at face value (here's why)

Every click, save, and cart add feels like truth, but so much of online behaviour is nudged, gamified, or performed. This is a reminder that behavioural data might be useful, but it’s not the same as insight…[Read more]

How to survive going AI-first without killing your culture

The hardest part of adopting AI isn’t the tech, it’s the team. From job anxiety to quiet resistance, this is a map of how to shift culture without losing your people — or your mind...[Read more]

From eyeballs to goosebumps: marketing in the age of emotional context

People don’t just watch ads, they feel them, and emotional context is now a serious performance variable. This new playbook isn’t about more impressions, it’s about knowing how to read the room...[Read more]

Why this summer is the season of nothingness (& why that's ok)

No Barbie pink, no viral anthem, no shared cultural vibe. This summer’s silence says more than it seems, and maybe the monoculture being dead is exactly what makes room for something real…[Read more]

What consumers actually want from ads (hint: it’s not your ROI deck)

Gen Z wants to remix your campaign, millennials want a Yelp review in disguise, and boomers just want clarity. This piece breaks down what different generations actually respond to; and what we all wish brands would stop doing…[Read more]

AI fatigue is real (and I’ve got it bad)

We were promised efficiency, but we got a thousand browser tabs and an existential crisis. This is a very human take on the burnout behind the hype, and why people are craving friction, not another “seamless” tool...[Read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.