Happy Sunday!

Welcome to your Weekly Recap newsletter, where we bring you the most important articles you may have missed this week. So grab a cuppa, put your feet up, and enjoy :-)

When your product crashes and burns
tl;dr - We all know the traditional model of selling a product. Figure out what you want to sell, then find people who want to buy the thing. Now many creators are flipping this model on its head (with mixed results)…[Read more]

Bud Light’s big brand blunder
tl;dr - Bud Light did a promotional TikTok featuring transgender influencer Dylan Mulvaney. And, unsurprisingly, their audience hated it. So much so that it tanked their profits, caused a literal boycott, and a huge social media sh*tstorm for them…[Read more]

The death of the Beastification of YouTube
tl;dr - MrBeast, who has built his reputation by creating short, hyper engaging videos, took to his twitter last month to announce that he's now focusing on slower, longer and more story-telling focused videos…[Read more]

Creating an effective Mother’s Day campaign
tl;dr - What is usually marketed as “for Mom” and what Mom really wants are quite often two different things. Understanding her mindset is a hugely important, and an often missed aspect to crafting your campaign…[Read more]

Puma hopes to make a comeback in 2024
tl;dr - For the first time in over 10 years, Puma has launched a global campaign. Following a few years of steady decline, the brand hopes their new slogan, "See The Game Like We Do: Forever. Faster.” will reignite interest in the brand…[Read more]