Happy Sunday!

Welcome to our very first Weekly Recap newsletter, where we bring you the most important articles you may have missed this week. So grab a cuppa, put your feet up, and enjoy :-)

Sol de Janeiro Invades Roblox
tl;dr - Sol de Janeiro has entered the world of Roblox, thanks to the metaverse. By creating an immersive experience for its young audience, the beauty brand is bringing its positive vibes to a whole new space…[Read more]

What Marketers Can Learn from the Ozempic Craze
tl;dr - Ozempic is one of the most popular pharmaceutical products on the market right now. Their success comes down to tapping into the emotional pain of their audience…[Read more]

How To Navigate the Election Year (without alienating your audience)
tl;dr - Globally, more voters than ever in history will head to the polls this year. As a brand, you have to decide when to take a stand and when to stay silent…[Read more]

Dove’s Saying “No” to AI-Generated Marketing
tl;dr - Dove is known as a brand that champions authenticity and real beauty. So it’s no surprise they’ve decided not to use AI-generated marketing materials in their campaigns…[Read more]

Sprite & Snapchat Team Up for Launch of Sprite Chill
tl;dr - New drink Sprite Chill is set to hit American shelves on Monday. As part of the launch, Snapchat users can upload their “chillest selfie” for a chance to appear on a Sprite billboard…[Read more]

- Charlotte, Editor ♡