The Olympics is all about brands.

Ok, maybe it’s also about sports.

But we all know the Games offer a huge opportunity for brands to get a whole lot of attention. Today, you’ll find out who’s clamouring for the spotlight this time around.

In today's newsletter:

• The brands you’ll see at the 2024 Olympics (plus how sports and fashion became so intertwined)

• How Coors Light turned a damaged billboard into a successful campaign (find out how to leverage would-be accidents to build your brand, too)

• Trend plug - The gun would go off (it’s not as morbid as it sounds!)

• How do I grow my business in FB groups? (here’s the method I used…)

- Charlotte, Editor ♡

Sports and fashion have always been an item.

But more and more, we’re seeing fashion brands leverage the hype of major sporting events. And the arrival the 2024 Olympics is no exception. We're already seeing labels clamouring to get their minute in the Parisian sun.

How did the worlds of sports and fashion become so intertwined?

Sportswear was once solely utility focused. But the 1980s marked a significant shift in this sense, particularly with the iconic Nike and Michael Jordan Collaboration. Adidas and Run-DMC further solidified the fusion with their collaboration around that time.

The success of the two partnerships demonstrated the potential of sportswear as a fashion statement and collectable item. This extended its appeal outside of the game.

Today, major sporting events act as a muse for designers.

Especially during the Olympics, the biggest brands in the world compete to present their most innovative pieces.

So who’s doing what as we head into the 2024 Games?

[Keep reading]

-Sophie, Copywriter

How Coors Light Turned a Damaged Billboard into a Viral Campaign

If it ain't broken, don’t fix it.

But if it is broken, turn it into a beer can and make a viral marketing campaign. Or however the saying goes.

When Angels player Shohei Ohtani broke the Coors Light billboard during an Angels vs. Mets game, the moment instantly went viral.

The hit left a black square of dead pixels in the upper left corner of the image of the Coors beer can. But what Coors Light did next is one of the cleverest campaigns in the brand’s history.

Baseball is one of the world’s biggest sports.

That’s why brands spend millions of dollars to be official sponsors of the widely popular game.

Bud Light is the official beer of Major League Baseball. And they also happen to be Coors' biggest competition.

So when Ohtani struck a long foul ball into the stands, damaging their ad, Coors knew they had an opportunity that wouldn’t come again. An opportunity to become the unofficial beer of the MLB.

[Keep reading]

-Sophie, Copywriter

Trend Plug - The Gun Would Go Off

What do you do when you're in between a rock and a hard place? 

You leave.

This latest trending sound has been going viral on TikTok, with 18k videos using the sound in just over a week.

It comes from a political street interview, The Good Liars, where a person is asked 'If you had to pick a Joe Biden or Donald Trump, gun to your head, who would you vote for?' And the person responds 'the gun would go off.'

Now people are using the sound to weigh up two dreadful scenarios that they want no part in.

How to use this trend

Film yourself looking like you're thinking about a tough question. Add the onscreen text, 'If you had to pick [bad option 1]or [bad option 2].' Lip-sync the line, 'the gun would go off.'

Some ideas to get you started:

• 'If you had to pick between being an intern or the CEO'

• 'If you had to relive accidentally emailing the entire company or working overtime'

• 'If you had to use Canva or Picsart'

-Abdel, Social Media Coordinator

Tune in to the YAP Podcast

Got FOMO?

Listen to the YAP podcast Tuesday - Saturday, where we break down everything that’s happening in marketing right now so you’re always in the know.

Watch the full podcast here and subscribe to our YouTube Channel so you never miss an episode.

Ask the Editor

Q - I've just started a money management coaching business and I'm trying to get my name out there in a couple Facebook groups. What advice do you have for me? - Brooke

Hey Brooke!

If you haven't already, you need to really think about where your target audience hangs out. If you're focusing on FB right now, you want to make sure you're in groups that are full of potential clients. For you, that might be small business owners, entrepreneurs--totally depends on who you want to work with!

Then, the key is to invest time in being active in the group. Answer questions and give good advice in your area of expertise. You can also make educational (NOT SALESY) posts with genuinely helpful information related to money management. If you do this enough, people will start to recognise you, and you will get tagged when others ask questions about money.

Use those opportunities to continue to show your expertise. When it makes sense, you can offer your services. It will take time to build your network and reputation this way, but it will work!

- Charlotte, Editor ♡