…And that’s a wrap on YAP!

Ok, ok, we aren’t actually going anywhere (except for a little holiday break over the next few weeks).

Since launching in February, we’ve sent out exactly 300 newsletters, so our team is going to put our feet up for a wee bit. But don’t worry, we’ll still be showing up in your inbox over the break. Every day, you’ll get one of our fave articles from this year so you can get your daily YAP fix.

Wishing you a lovely rest of 2024 and we can’t wait to get back into it with you guys in 2025! Lots of love xoxo

In today's newsletter:

• 4 Trends for 2025 (according to Pinterest)

• What does the Rockefeller Christmas Tree really stand for? (find out why it symbolises more than just opulence)

• Trend plug - I can’t pay the mortgage this month

• Ask the Editor - How do I get started creating brand content on Reels? 

- Charlotte, Editor ♡

So, Spotify Wrapped was a bust.

But not all hope is lost when it comes to end of year reports from our faves.

If you’re a marketer, a creator, or someone who just likes to know what’s cool before it’s cool, you need to know about Pinterest Predicts.

Every year, Pinterest drops its crystal ball of a report, using search data from September 2022 to August 2024 to predict the trends that will dominate in 2025.

And it’s not just a vibe check—they’ve got the receipts. Around 80% of their predictions for 2023 actually came true, which is more than we can say for most of our New Year’s resolutions.

Yes, I’m speaking from anecdotal experience. No, I’m not sorry.

So, what does Pinterest think we’ll be obsessed with in 2025?

And why does a platform with so much cultural sway often get overshadowed by its TikTok and Insta counterparts?

(My Personal Picks of) The Top Trends of 2025

Pinterest Predicts covers a lot of ground—fashion, wellness, home decor, food, even hobbies you didn’t know you needed. Here are a few trends that jumped out this year:

1. Cherry-Coded.

'Dark, sweet and such a vibe.' 

According to the platform, Gen Z and Millennials will infuse the sultry colour into everything from makeup to menus and mood boards.

The search 'Cherry vibe' was up +325%, 'Cherry bedroom' +100%, and 'Dark cherry red' +235%.

Pinterest says: tart will have your heart in 2025.

[Keep reading]

-Sophie, Writer

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What Does the Rockefeller Christmas Tree Really Stand For?

Every year, as the Rockefeller Center Christmas tree lights up, so do social media feeds, news headlines, and the hearts of millions who find comfort in its colossal beauty.

For decades, it’s been a symbol of festive cheer, nostalgia, and the magic of New York City during the holidays.

The Rockefeller Christmas Tree, an enduring icon of holiday tradition, also embodies the stark divide between spectacle and reality.

It's a cultural landmark rooted in extravagance and, arguably, a symbol of wealth inequality.

At its first appearance in 1931, the Rockefeller Christmas Tree was a modest symbol of holiday spirit erected by workers during the Great Depression.

But now, it's become a global emblem of festive opulence.

This year, the tree is a nearly 70-year-old Norway Spruce that hails from West Stockbridge, Massachusetts. The 74-foot, 11-ton evergreen has over 50,000 multicoloured LED lights, strung on five miles of wire. It's topped with a 900-pound star with 3 million Swarovski crystals and 70 light-up spikes.

There are no clear answers on how much money the decorations cost.

But the tree's transportation alone is said to cost upwards of $70,000.

So, from what I can tell, this tree is expensive ASF.

And while 750,000 people tune in daily over the holiday season to marvel at its glow, the streets just blocks away tell a different story.

[Keep reading]

-Sophie, Writer

Trend Plug - I Can’t Pay the Mortgage This Month

I'm not sure where this came from but couples have been doing this trend in numbers!

So how the trend goes is, in situations where the man pays for the mortgage and the woman provides in other areas, the women are going up to the men with a hidden camera style approach and telling them, 'Hey, I'm so sorry but I can't pay the mortgage this month' to see their partner's reaction.

(In most cases this is done with the women approaching the man, but this trend can work either way.)

What’s funny, though, is the partner's reaction is always, 'But you don't pay the mortgage anyway?' as if to say, ‘how is it different than any other month?’ This catches the partner off guard as it doesn't make sense why they are being told this because it's stating the obvious.

How you can jump on this trend

This trend is perfect for putting your own spin on, with you saying you can't do something that you never do anyway. To execute it, just tell the other person that you can't do the thing, then film their reaction.

Add OST explaining the situation and you're away.

A few ideas to get you started:

• Telling my boss I can't work this weekend (if your work is closed on the weekends)

• Telling my colleague I can't post today's TikTok (if they are always the one doing it anyway)

• Telling my manager I can’t clean out the office fridge today (if you’re notorious for leaving your stuff in there every Friday)

-Connor, Head of Production

Today on the YAP podcast…

Want even more ‘YAP’ing? Check out the full podcast here.

Ask the Editor

Q - I want to get my small business on Reels. Where do I start? -Maegan

Hey Maegan!

If you want to know what kind of brand content does well in Instagram, spend some time scrolling and pay attention to what is performing well. Check out the comments to see what kinds of conversations users are having.

Follow a bunch of people in your industry so you can see what they're doing. Pay attention to which of their posts get a lot of engagement and which ones flop.

That said, don't get stuck in analysis paralysis for too long! Once you've done a little homework, just start posting! It might take some time for your audience to find you, and that's ok. If you keep tweaking what you're doing based on the feedback you get, you'll eventually figure out what will work for you.

- Charlotte, Editor ♡

For the group chat

😂Yap’s funniest home videos: OMG THIS COULD'VE ENDED REAL BAD
❤How wholesome: someone pass me the tissues pls
🎧Soooo tingly: Kina ASMR
🍝What you should make for dinner tonight: 20 minute Scallion Chicken!

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