Your ATTN Please || Sunday, 15 June

You made it to Sunday (congrats)!

And you know what that means—it’s time for your YAP digest. So here’s a little roundup of the smart, spicy, and actually useful marketing stuff you might’ve missed. So grab your emotional support drink, put your feet up, and get reading :-)

- Charlotte Ellis, Editor ♡

THIS WEEK’S DEEP DIVES

How to make killer short-form content (no matter your age)

Think you’re too old or too late for short-form video? TAS Creative director and 300K-follower content creator Bhaskar “Buskey” Sharma says otherwise—and shares how momentum, consistency, and not giving a damn can take you further than perfect lighting ever could…[Read more]

WTF is a marketing funnel?

Marketing funnels don’t need to be cryptic—they’re just a way to guide people from “who are you?” to “take my money” with the right content at the right time. So we're striping away the jargon and showing you how to flirt, build trust, and seal the deal… [Read more]

"Creative effectiveness" is having a moment, but what does it actually mean?

Everyone’s talking about “creative effectiveness” but few can explain what it actually means (or how to measure it without killing the magic). So here's how bold, emotional, and distinctive work drives real results and long-term brand growth.…[Read more]

Why your CX team is your brand team

Your brand isn’t just what you say. It’s how your product, platform, and people actually show up. Your CX team is now your brand’s front line, and every micro-interaction is make-or-break for trust…[Read more]

Why affiliate marketing is the secret weapon you’re probably sleeping on

Affiliate marketing isn’t just coupon codes and cashback hacks. It’s a full-funnel, performance-driven ecosystem you’re probably underusing. From creators and tech tools to loyalty loops and brand collabs, here's how affiliate can unlock serious reach and revenue…[Read more]

The insane staying power of Mario Kart (and 3 lessons brands can learn from it)

Mario Kart’s still winning 30+ years on—not by chasing trends, but by building joyful, social, ridiculously sticky experiences. Here’s how brands can borrow its blueprint of leading with cultural intelligence, creating freedom within structure, and designing for people, not just platforms…[Read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.