Your ATTN Please || Sunday, 8 June

Phew. You made it to the weekend.

Time to catch up on everything you didn’t get to this week. Laundry, meal prep, and oh yeah, all the industry insights you need to know about to stay ahead. So let’s get into it (before we jump into yet another chaotic week of marketing)!

- Charlotte Ellis, Editor ♡

**Only 4 days left to grab your tickets**

Join our team for a 90-minute workshop to find out the exact strategies we've used to grow our Instagram following to 600k+. This workshop is not about theory. It's about giving you actionable takeaways you can implement straight away.

Learn what's working on the platform right now from:

• Jony Lee, our expert short-form strategist

• Stanley Henry, founder at The Attention Seeker 

Bring your questions and we will bring everything we've learnt spending thousands of hours on Instagram. We're not gatekeeping anything, so get ready!

Friday 13 June | 8:30–10:00am NZT | $49

THIS WEEK’S DEEP DIVES

How non-techies are building the internet (and you can, too)

You don’t need to know code to build something powerful online anymore. Now, no-code tools are letting marketers create, test, and launch like tech founders—minus the GitHub stickers and gatekeeping…[Read more]

How to convince your boss to invest in brand

Getting your boss to invest in brand is all about speaking their language. Here’s how to frame brand as a business asset (not a budget black hole) and win over even the most ROI-obsessed CFOs… [Read more]

Are the 4 P’s of Marketing relevant in 2025?

The 4 P’s of Marketing had their moment, but in 2025, they’re not cutting it alone. Here’s why modern marketers need updated frameworks built around empathy, outcomes, and the messy brilliance of brand-led experiences…[Read more]

Should brands build culture? Community? Or cult?

Should your brand chase culture, build community, or spark a cult following? This article breaks down the promise and pitfalls of all three—and why the real win isn’t hype, but consistency, coherence, and care…[Read more]

What does “brand” even mean in 2025?

In 2025, a brand isn’t what you say. It’s what people feel, post, drag, or defend on your behalf. Modern brands are co-created, behaviour-driven, and held together by trust (not just a tidy style guide)…[Read more]

How to turn bland briefs into better business

Bland brands usually aren’t the result of bad ideas. They’re the product of fuzzy, vague briefs. Here’s how sharper alignment between strategy and creative leads to stronger, braver brand work (and fewer headaches)…[Read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.