Seize the moment! Then turn it into an eye catching political statement.

That’s what one Aussie creative did to turn his social media mock-up into a UK wide billboard campaign.

Engaging in political advertising does not come without risk. But Ben Golik shows us that even without partisan affiliation, a strong statement can capture the right audience.

In today's newsletter:

• How Australian creative Ben Golik captured a UK audience to make his campaign go viral (plus how your brand can leverage relevancy!)

• The cautionary tale of Kodak (find out how mismanagement killed an empire)

• Trend plug - Let’s work it out on the remix

• Ask the Editor - How do I create faster growth for my streetwear brand!?

- Charlotte, Editor ♡

p.s. If you're reading this and you want to start creating viral content for your brand, our cohort program is set up to help you do that. Lucky for you, we’ve just opened registrations for our August intake! Learn more.

A few days ago, I wrote about whether brands should take a stance on politics this election season.

It’s not a choice you should make lightly, as you run the risk of alienating your brand in the process.

So, if you’re going to do it, you may as well say it with your whole chest, right?

Take it from Ben Golik.

In June, Golik leveraged a shocking political moment to create what’s been hailed as one of the defining ads of the UK election campaign.

The only issue was that his ad wasn’t real. Until now.

[Keep reading]

-Sophie, Writer

Kodak’s Masterclass in What Not To Do

I usually write about brands that have done exceptionally well in their respective fields.

This brand is one of the world’s most famous cases when it comes to innovation and disruption. But it also happens to be just as famous for mismanagement and complacency.

How was it that a company that dominated an industry for over a century, and was the pioneer of innovation, ended up filing for bankruptcy protection?

You're about to find out, as this is the (cautionary) tale of Kodak.

Before we had smartphones and selfies, there were only cameras.

The fact that I even need to state that is 1. Terrifying and 2. Indicative of how far (and fast) technology has moved since I was a tween.

Access to photography used to be exclusively for the elite. Only a professional could take and develop photos in a dark room. And it certainly wasn’t cheap.

That was until George Eastman, a visionary entrepreneur who believed heavily in the democratisation of photography, revolutionised the industry. How?

[Keep reading]

-Sophie, Writer

Trend Plug - Let’s Work It Out On The Remix

Charli XCX's brat album is here, and it's not going anywhere anytime soon.

This trend originates from Charli XCX’s latest album, BRAT, where she transformed a potential diss track about Lorde into a collaboration, highlighting the dynamics of female friendships.

A lot of tiktokers have been using this trend to provide introspectivity and clarity with the whole "squashing beef" format and have made videos about who they would (and wouldn't) want to "work it out on the remix" with. Examples include Julia Fox declaring her love for all the girls she's ever had beef with. 

How you can use this trend:

Is there someone you wanna work things out with, whether it be yes or no, use this sound to almost any format you like. From staring into the camera intensely, lip sync or and dance, or pretend to have a genuine moment. 

A few ideas to get you started:

• When hearing this song made me want to call up the art teacher who told me I would never make a living out of being creative 

• Sorry, but I will not be working it out on the remix with the client who made me cry in our weekly meetings 

• Realising that maybe my old coworkers didn’t hate me; they just wanted to be me

-Abdel, Social Media Coordinator

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Ask the Editor

Q - I've been creating Instagram content for my streetwear brand but really want to see faster growth on the platform. What should I be doing? - Angelique

Hey Angelique!

If I were you, I'd start experimenting with lots of different types of content on Instagram. So if you've been doing reels, try posting carousels, too. If you've been doing stories, branch out into static posts. Try using as many different types of posts as possible to see whether that helps you reach new audiences.

Then pay attention to your analytics to see what was most successful. Remember that posts that get more views don't always become posts that get you more followers. So if your goal is follower growth, figure out what types of posts are working best for that.

Then keep improving that type of content. But keep experimenting with other content types, too, to get maximum reach.

- Charlotte, Editor ♡

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