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Marketing case studies
Why Pinterest is the platform that refuses to die
Marketing case studies
Sophie Randell
When brand values break: What Kyte Baby taught us about misalignment and trust
Marketing case studies
Why digital audio deserves a spot in your marketing mix (hear me out)
Marketing case studies
+1
Sophie Randell
The insane staying power of Mario Kart (and 3 lessons brands can learn from it)
Marketing case studies
Sophie Randell
How we created a viral social show by letting strangers kiss on stage
Marketing case studies
Devin Pike
3 things Bratz does better than you (psst—it's not just nostalgia)
Marketing case studies
Sophie Randell
Why bizarre creators like "Bread Face" will never go out of style
Marketing case studies
Sophie Randell
Why The Sims is still dominating—25 years on
Marketing case studies
Sophie Randell
Can a brand thrive without social media? Lush thinks so.
Marketing case studies
Sophie Randell
The rebranding of Addison Rae
Marketing case studies
Sophie Randell
Why Invincible's marketing makes it the archnemesis of "superhero fatigue"
Marketing case studies
Devin Pike
The truth behind Reddit's glow up
Marketing case studies
Sophie Randell
Why Letterboxd is the king of community building
Marketing case studies
Sophie Randell
David Lynch's enduring impact on advertising
Marketing case studies
Sophie Randell
Founder of "Hoppy" dating app proves the power of a strong personal brand
Marketing case studies
Jillian Edwards
When Brands and People Swap Faces
Marketing case studies
Sophie Randell
How to use influencers to create personalised shopping experiences
Marketing case studies
Sophie Randell
How Tony's is disrupting the broken chocolate industry
Marketing case studies
Sophie Randell
How social media made Nickelback cool
Marketing case studies
Devin Pike
Why your brand needs its own niche community
Marketing case studies
Maggie Hablous
Best of YAP 2024 || Saturday, 4 January
Marketing case studies
Sophie Randell
Best of YAP 2024 || Monday, 30 December
Marketing case studies
Sophie Randell
Best of YAP 2024 || Saturday, 28 December
Marketing case studies
Stanley Henry
Best of YAP 2024 || Thursday, 26 December
Marketing case studies
Sophie Randell
Best of YAP 2024 || Wednesday, 25 December
Marketing case studies
Sophie Randell
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