Voluntarily opening a marketing newsletter… on a sunday?

Here’s your weekly download of the smartest, strangest, and actually useful things that happened in marketing this past week.

- abdel khalil, brand & marketing executive

There are no truly original ideas. Creativity is about remixing what already exists. Look intentionally for inspiration, study what works, explore outside your niche, use AI to spark ideas, and make them your own. Stop waiting for originality and start creating…[read more]

You have not started posting because of fear, not a lack of ideas. Consistency and engagement matter more than perfection, and your niche will appear as you post. Start today…[read more]

Authenticity has become performative, and audiences now crave aspiration. Modern aspiration is polished, achievable, and focused on mood and feeling. Brands succeed by showing a desirable lifestyle, investing in quality, and owning excellence without pretending to be relatable…[read more]

People want romance and beauty in everyday life instead of constant productivity. Brands that celebrate small joyful moments and emotional experiences will connect with audiences…[read more]

Constantly witnessing the world’s chaos can be overwhelming, but your rage is a guide, not a burden. Set boundaries, take action, work with others, and use your energy to create change…[read more]

Social media demands are overwhelming, and you cannot do everything. Focus on a few platforms, prioritise what matters, post sustainably, and protect your energy…[read more]

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.